Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 116 | 135 |
| » ad pricing | 4 | 247 |
| » ad selling | 45 | 206 |
| » ad targeting | 87 | 164 |
| » ad technologies & vendors | 67 | 184 |
| » advertainment | 37 | 214 |
| » affiliate marketing | 2 | 249 |
| » agencies & ad departments | 25 | 226 |
| » alternative marketing | 59 | 192 |
| » Asia/Pacific | 16 | 235 |
| » automotive | 9 | 242 |
| » b2b | 4 | 247 |
| » best practices | 9 | 242 |
| » Big Picture | 1 | 250 |
| » biz buzz | 75 | 176 |
| » branding | 49 | 202 |
| » broadband | 35 | 216 |
| » campaigns & creatives of note | 59 | 192 |
| » case studies | 4 | 247 |
| » co-op marketing & partnerships | 45 | 206 |
| » computers & tech | 23 | 228 |
| » consumer packaged goods | 16 | 235 |
| » CRM | 1 | 250 |
| » demographics | 46 | 205 |
| » direct marketing | 45 | 206 |
| » domain names | 7 | 244 |
| » don't believe the hype | 4 | 247 |
| » e-commerce | 38 | 213 |
| » email marketing | 19 | 232 |
| » entertainment | 120 | 131 |
| » Europe | 29 | 222 |
| » events | 4 | 247 |
| » finance | 3 | 248 |
| » global | 7 | 244 |
| » healthcare | 2 | 249 |
| » How-to | 3 | 248 |
| » I-PR & business communications | 2 | 249 |
| » instant messaging marketing | 20 | 231 |
| » interviews | 1 | 250 |
| » intrusive formats | 4 | 247 |
| » Latin America | 4 | 247 |
| » legal, government & regulation | 20 | 231 |
| » loyalty & retention | 18 | 233 |
| » major account moves | 10 | 241 |
| » major brands | 82 | 169 |
| » major players news | 89 | 162 |
| » measurement & analytics | 21 | 230 |
| » media convergence | 135 | 116 |
| » minorities | 7 | 244 |
| » multi-channel marketing | 20 | 231 |
| » new and improved | 40 | 211 |
| » nonsense & parodies | 1 | 250 |
| » online ad market | 56 | 195 |
| » pearls of wisdom | 10 | 241 |
| » people | 17 | 234 |
| » personalization | 8 | 243 |
| » political parties & organizations | 6 | 245 |
| » privacy | 3 | 248 |
| » promotions | 11 | 240 |
| » publishing | 39 | 212 |
| » research & stats | 86 | 165 |
| » rich media | 28 | 223 |
| » Sales | 1 | 250 |
| » search engine marketing | 23 | 228 |
| » seniors | 2 | 249 |
| » sex sells | 2 | 249 |
| » signs of doom | 9 | 242 |
| » signs of recovery | 2 | 249 |
| » signs of what's to come | 129 | 122 |
| » small business | 3 | 248 |
| » spam & anti-spam | 1 | 250 |
| » Spanish-speaking | 6 | 245 |
| » syndication & RSS | 17 | 234 |
| » technical innovation | 32 | 219 |
| » telecom | 44 | 207 |
| » text ads | 21 | 230 |
| » tools & software | 55 | 196 |
| » top stories | 4 | 247 |
| » travel | 2 | 249 |
| » user experience | 64 | 187 |
| » viral marketing & social media | 22 | 229 |
| » weblog marketing | 15 | 236 |
| » women | 11 | 240 |
| » worst practices | 2 | 249 |
| » Youth | 36 | 215 |
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
On iPad 3 Eve, Google Wants You To Know You Don't Need Android to Access Google Play
Google is renaming the Android Market as Google Play, and incorporating its books, movies and music apps under the moniker as well.
Some elements of the rebranding and repositioning will be new—more free streaming content has been made available and users can pay for the premium apps via Google Wallet, ReadWriteWeb [...]
Posted: Wednesday, March 7th 2012
Pillsbury Campaign Ties TV to Mobile CTA
Pillsbury is running a television campaign for its crescent rolls on television that includes a mobile call to action. The TV ads will run through the month, featuring the Shazam logo that users are urged to snap during the commercials to learn more about the product, according to Mobile Marketer.
The Shazam logo appears in the upper right-hand corner, which can be scanned with the Shazam iPhone and And [...]
Posted: Wednesday, December 7th 2011
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/16/09
Campaigns:
New York Media partners with Clickable for local web ad sales.
Email Marketing:
AOL's take on permission versus request.
Sharing content generates most emails.
Search:
[...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
Zappos 'Overlays' Interactive Video for Nike
Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website.
Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 11/4/2009
Advertising:
AOL advertising revenue continues to fall.
Ad Campaigns:
AT&T sues Verizon over '"There's a Map for That" Ad.
'Stealth' Droid commercial [...]
Posted: Wednesday, November 4th 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009