Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 172 | 357 |
| » ad pricing | 14 | 515 |
| » ad selling | 65 | 464 |
| » ad targeting | 183 | 346 |
| » ad technologies & vendors | 213 | 316 |
| » advertainment | 41 | 488 |
| » affiliate marketing | 3 | 526 |
| » agencies & ad departments | 90 | 439 |
| » alternative marketing | 59 | 470 |
| » Asia/Pacific | 12 | 517 |
| » automotive | 11 | 518 |
| » b2b | 7 | 522 |
| » best practices | 26 | 503 |
| » Big Picture | 1 | 528 |
| » biz buzz | 78 | 451 |
| » branding | 60 | 469 |
| » broadband | 43 | 486 |
| » campaigns & creatives of note | 90 | 439 |
| » case studies | 7 | 522 |
| » co-op marketing & partnerships | 22 | 507 |
| » computers & tech | 17 | 512 |
| » consumer packaged goods | 12 | 517 |
| » CRM | 4 | 525 |
| » cross media | 56 | 473 |
| » demographics | 22 | 507 |
| » direct marketing | 26 | 503 |
| » domain names | 36 | 493 |
| » don't believe the hype | 9 | 520 |
| » e-commerce | 75 | 454 |
| » email marketing | 54 | 475 |
| » entertainment | 65 | 464 |
| » Europe | 20 | 509 |
| » events | 5 | 524 |
| » finance | 7 | 522 |
| » global | 10 | 519 |
| » healthcare | 5 | 524 |
| » How-to | 7 | 522 |
| » I-PR & business communications | 5 | 524 |
| » instant messaging marketing | 16 | 513 |
| » interviews | 3 | 526 |
| » intrusive formats | 4 | 525 |
| » Latin America | 4 | 525 |
| » legal, government & regulation | 125 | 404 |
| » loyalty & retention | 19 | 510 |
| » major account moves | 13 | 516 |
| » major brands | 65 | 464 |
| » major players news | 91 | 438 |
| » measurement & analytics | 58 | 471 |
| » media convergence | 91 | 438 |
| » minorities | 4 | 525 |
| » multi-channel marketing | 24 | 505 |
| » new and improved | 29 | 500 |
| » pearls of wisdom | 99 | 430 |
| » people | 24 | 505 |
| » personalization | 25 | 504 |
| » political parties & organizations | 10 | 519 |
| » privacy | 69 | 460 |
| » promotions | 9 | 520 |
| » publishing | 92 | 437 |
| » real estate | 3 | 526 |
| » research & stats | 208 | 321 |
| » rich media | 61 | 468 |
| » search engine marketing | 224 | 305 |
| » Segmentation & Markets | 1 | 528 |
| » seniors | 1 | 528 |
| » sex sells | 2 | 527 |
| » signs of doom | 7 | 522 |
| » signs of recovery | 3 | 526 |
| » signs of what's to come | 131 | 398 |
| » small business | 13 | 516 |
| » spam & anti-spam | 59 | 470 |
| » Spanish-speaking | 5 | 524 |
| » syndication & RSS | 13 | 516 |
| » technical innovation | 37 | 492 |
| » telecom | 32 | 497 |
| » text ads | 52 | 477 |
| » tools & software | 81 | 448 |
| » top stories | 22 | 507 |
| » travel | 8 | 521 |
| » user experience | 69 | 460 |
| » viral marketing & social media | 280 | 249 |
| » weblog marketing | 40 | 489 |
| » women | 7 | 522 |
| » worst practices | 6 | 523 |
| » Youth | 14 | 515 |
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook
Business Buzz:
Chirpify launches digital music platform
Business Strategies:
P&G Leans on Digital in Corporate-Image Push
Corporations Must “Put on a Human Face†to [...]
Posted: Wednesday, April 25th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Top News: Mobile search | Apple to defend e-book pricing | SEO tips
Mobile Marketing:
Mobile search ads: What makes them click?
Legal/Regulatory:
Twitter sues 'spamming' websites.
Apple preparing to [...]
Posted: Friday, April 6th 2012