Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 51 | 180 |
| » ad pricing | 5 | 226 |
| » ad selling | 14 | 217 |
| » ad targeting | 63 | 168 |
| » ad technologies & vendors | 83 | 148 |
| » advertainment | 15 | 216 |
| » affiliate marketing | 1 | 230 |
| » agencies & ad departments | 18 | 213 |
| » alternative marketing | 24 | 207 |
| » Asia/Pacific | 7 | 224 |
| » automotive | 6 | 225 |
| » b2b | 3 | 228 |
| » best practices | 7 | 224 |
| » biz buzz | 32 | 199 |
| » branding | 12 | 219 |
| » broadband | 17 | 214 |
| » campaigns & creatives of note | 25 | 206 |
| » case studies | 3 | 228 |
| » co-op marketing & partnerships | 15 | 216 |
| » computers & tech | 35 | 196 |
| » consumer packaged goods | 16 | 215 |
| » CRM | 1 | 230 |
| » cross media | 32 | 199 |
| » demographics | 32 | 199 |
| » direct marketing | 16 | 215 |
| » domain names | 2 | 229 |
| » don't believe the hype | 5 | 226 |
| » e-commerce | 30 | 201 |
| » email marketing | 21 | 210 |
| » entertainment | 50 | 181 |
| » Europe | 15 | 216 |
| » finance | 6 | 225 |
| » global | 8 | 223 |
| » healthcare | 2 | 229 |
| » How-to | 1 | 230 |
| » instant messaging marketing | 10 | 221 |
| » interviews | 2 | 229 |
| » intrusive formats | 4 | 227 |
| » Latin America | 1 | 230 |
| » legal, government & regulation | 25 | 206 |
| » loyalty & retention | 2 | 229 |
| » major account moves | 7 | 224 |
| » major brands | 35 | 196 |
| » major players news | 51 | 180 |
| » Marketing | 1 | 230 |
| » measurement & analytics | 24 | 207 |
| » media convergence | 47 | 184 |
| » minorities | 4 | 227 |
| » multi-channel marketing | 10 | 221 |
| » new and improved | 37 | 194 |
| » online ad market | 37 | 194 |
| » pearls of wisdom | 10 | 221 |
| » people | 2 | 229 |
| » personalization | 17 | 214 |
| » political parties & organizations | 3 | 228 |
| » privacy | 17 | 214 |
| » promotions | 5 | 226 |
| » publishing | 20 | 211 |
| » research & stats | 61 | 170 |
| » rich media | 12 | 219 |
| » search engine marketing | 44 | 187 |
| » seniors | 2 | 229 |
| » sex sells | 2 | 229 |
| » signs of doom | 4 | 227 |
| » signs of recovery | 1 | 230 |
| » signs of what's to come | 102 | 129 |
| » small business | 3 | 228 |
| » spam & anti-spam | 8 | 223 |
| » Spanish-speaking | 5 | 226 |
| » syndication & RSS | 6 | 225 |
| » telecom | 66 | 165 |
| » text ads | 11 | 220 |
| » tools & software | 96 | 135 |
| » top stories | 12 | 219 |
| » travel | 5 | 226 |
| » user experience | 70 | 161 |
| » viral marketing & social media | 53 | 178 |
| » weblog marketing | 11 | 220 |
| » women | 3 | 228 |
| » worst practices | 2 | 229 |
| » Youth | 19 | 212 |
Top News: iPad 3 | iWallet patent | Eye-controlled games
iPad 3:
Apple's New iPad: 6 key features.
Apple upgrades iPad with modest changes.
New iPad's lack of a new name leaves Apple enthu [...]
Posted: Thursday, March 8th 2012
Top News: iPad3 | Mandatory Facebook access | Google Plus image problem
iPad 3
What to expect at Apple’s event.
New iPad expected with faster chip, sharper screen.
How the iPad could give Microsoft a serious r [...]
Posted: Wednesday, March 7th 2012
Top News: CES | Google & Bing & SEO losses | Out My Window
CES:
Consumer Electronics show has 2012's hot tech trends.
CES not always the greatest guide for commercial success.
Microsoft at CES 2012: Nothing to [...]
Posted: Monday, January 9th 2012
QR Codes May Be Better Match for B2B
B2B marketers have learned that while social and mobile media marketing techniques can pay off for them, they still must be adapted for their business constituency. So it goes with QR codes as well. In this case, however, adoption could be greater in the B2B environment.
A [...]
Posted: Friday, January 6th 2012
Responsive Design Gains Traction with Mobile Developers
A few weeks ago, WordPress released 3.3, named "Sonny" in honor of the great jazz saxophonist Sonny Stitt.
Its third major iteration, WordPress touts many new attributes to the upgrade: for the user there is a new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer.
For developers, there is the new editor API, new jQuery version, better ways to h [...]
Posted: Tuesday, December 27th 2011
Microsoft Folds on QR Code Tech
One reason why QR codes may not have caught on with the public--at least to the degree that marketers would like--is the varying providers and systems. One vendor, Microsoft, has surrendered by opening its proprietary Microsoft Tag so it can read and generate QR bar codes.
Likely the reason is that Microsoft has recognized that Tag will not be able to gain critical mass at this point, Dan Shust, director of emerging media at interactive marketing firm Resource Interactive, [...]
Posted: Wednesday, December 14th 2011
New York's Commuters Can Shop Toys R Us Via QR Code
New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web portal, Mobile Commerce Daily [...]
Posted: Tuesday, December 6th 2011
Even Vending Machines Intrigued by Google Wallet, But Other Contenders Still Circle
Coca-Cola is piloting a program entailing 200 vending machines with Google Wallet in which consumers use their mobile device to buy a drink, Wendy Clark, senior vice president of integrated marketing communications and capabilities at the company, told the audience at ad:tech.
"The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst,†she said, [...]
Posted: Friday, November 11th 2011
QR Code-based Advertising May Be Getting Too Complex
QR code-driven branding has reached a new level of complexity with the introduction of Phillips & Co.'s new branding and advertising platform that turns rooftops into billboards via a QR code. As described in Mediapost, the app, Blue Marble, allows brands to place a QR code on the building and then shoot an aerial or satellite image from space. It then becomes accessible in navigation apps such [...]
Posted: Friday, October 7th 2011
Tesco Campaign in UK Uses Newbie AR Provider
British retailer Tesco has launched multi-channel campaign to promote its Big Price Drop initiative, [video] a part of which is being fueled by AR technology. It is a major campaign, Mobile Marketing magazine says, with a major two week TV campaign, high-density Out of Home advertising, a digital campaign, a national print advertising and week-long radio activity. Underpinning the print and DOOH activity is [...]
Posted: Tuesday, September 27th 2011
New Entrants Join the AR Space
Cadbury has created an augmented reality game.
As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T [...]
Posted: Friday, August 19th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
Dispatch from the Tablet Wars: Waiting for Amazon
Amazon, according to the latest rumor, is gunning for a low-cost touch screen panel. This means a panel that only supports two-finger multitouch, TechCrunch writes, compared to the 10-finger technology underpinning the iPad and Honeycomb. The report, if it’s true, Tech Crunch says, shows that Amazon is planning to do the smart thing and compete with the iPad on pr [...]
Posted: Tuesday, July 26th 2011
Voice Search Makes Strides in the U.S. and in Some Surprising Global Markets
Nuance has released a new voice search app called Dragon Go, for the iPhone and iPod Touch, now available on the Apple App Store. Its reach - the app can search some 180 mobile sites - illustrates one facet of the advances this technology is making, for U.S. users. Other examples can be [...]
Posted: Thursday, July 14th 2011
Top News: Who owns the social graph? | Motorola Droid 3 debuts | Smartphone privacy | WaPo jobs section gets hacked
Social Media:
Analysis: Facebook video calling versus Google+ Hangouts.
Who owns your social graph — you or Facebook?
Over 500,000 businesses are [...]
Posted: Thursday, July 7th 2011
Top News: Google buys Admeld for $400M | Android rival to iMessage ? | Display to increase engagement | Apple v Lodsys
Online Ad Market:
Google buys Admeld for $400M.
Google expects display engagement to increase by 50%.
SMS:
Carriers [...]
Posted: Friday, June 10th 2011
Near Field Communications Association Gets Very Popular
The NFC Forum, a non-profit association that advances the use of Near Field Communication technology has become very popular lately with the inclusion of a marquee member - Google. The group also welcomed 31 new associate members and reported that CSR and Intel have raised their membership status to the Principal level, from Associate.
Near-field communication has been in the s [...]
Posted: Thursday, March 31st 2011
Foursquare and Groupon Vie for the Fickle Lunchtime Crowd
Foursquare and Groupon are both vying for a subset of consumers in the daily deal market, which BIA/Kelsey recently sized as reaching $3.9 billion by 2015: a worker on his or her lunch hour on the prowl for something or someplace new to try. Groupon is targeting this person with a soon-to-debut offering called Groupon Now, a service that offers coupons good only during certain hours for nearby consumers. Foursquare, for its part, [...]
Posted: Wednesday, March 23rd 2011
Top News: Nielsen sues comScore | Google, Yahoo, offer self-regulation plans | Google revamps DoubleClick search | SocialVibe lands $20M after social game ad success
Legal/Regulatory:
Nielsen sues comScore.
Google, Yahoo and TRUSTe advance self-reg plans.
Judge rejects Google’s deal to digitize [...]
Posted: Wednesday, March 23rd 2011
Will Apple Have NFC or Not?
For a while it seemed as though Apple was ready to usher in another era in mobile computing: near-field communications, a technology expected to greatly accelerate wireless payments and offer new online marketing opportunities to brands along the way.
But no. In a report earlier this week, the British paper, The Independent, [...]
Posted: Friday, March 18th 2011