Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 257 | 381 |
| » ad pricing | 26 | 612 |
| » ad selling | 118 | 520 |
| » ad targeting | 375 | 263 |
| » advertainment | 59 | 579 |
| » affiliate marketing | 4 | 634 |
| » agencies & ad departments | 104 | 534 |
| » alternative marketing | 102 | 536 |
| » Asia/Pacific | 10 | 628 |
| » automotive | 12 | 626 |
| » b2b | 7 | 631 |
| » best practices | 23 | 615 |
| » Big Picture | 1 | 637 |
| » biz buzz | 110 | 528 |
| » branding | 78 | 560 |
| » broadband | 40 | 598 |
| » campaigns & creatives of note | 122 | 516 |
| » case studies | 11 | 627 |
| » co-op marketing & partnerships | 50 | 588 |
| » computers & tech | 37 | 601 |
| » consumer packaged goods | 15 | 623 |
| » CRM | 2 | 636 |
| » cross media | 67 | 571 |
| » demographics | 40 | 598 |
| » direct marketing | 39 | 599 |
| » domain names | 18 | 620 |
| » don't believe the hype | 11 | 627 |
| » e-commerce | 72 | 566 |
| » email marketing | 43 | 595 |
| » entertainment | 73 | 565 |
| » Europe | 23 | 615 |
| » events | 2 | 636 |
| » finance | 4 | 634 |
| » global | 6 | 632 |
| » healthcare | 2 | 636 |
| » How-to | 4 | 634 |
| » I-PR & business communications | 1 | 637 |
| » instant messaging marketing | 16 | 622 |
| » interviews | 2 | 636 |
| » intrusive formats | 4 | 634 |
| » legal, government & regulation | 100 | 538 |
| » loyalty & retention | 18 | 620 |
| » major account moves | 15 | 623 |
| » major brands | 80 | 558 |
| » major players news | 140 | 498 |
| » measurement & analytics | 53 | 585 |
| » media convergence | 84 | 554 |
| » minorities | 4 | 634 |
| » multi-channel marketing | 30 | 608 |
| » new and improved | 64 | 574 |
| » nonsense & parodies | 1 | 637 |
| » online ad market | 213 | 425 |
| » pearls of wisdom | 69 | 569 |
| » people | 12 | 626 |
| » personalization | 38 | 600 |
| » political parties & organizations | 9 | 629 |
| » privacy | 57 | 581 |
| » promotions | 16 | 622 |
| » publishing | 78 | 560 |
| » real estate | 2 | 636 |
| » research & stats | 126 | 512 |
| » rich media | 65 | 573 |
| » search engine marketing | 179 | 459 |
| » Segmentation & Markets | 1 | 637 |
| » sex sells | 1 | 637 |
| » signs of doom | 2 | 636 |
| » signs of recovery | 3 | 635 |
| » signs of what's to come | 157 | 481 |
| » small business | 10 | 628 |
| » spam & anti-spam | 37 | 601 |
| » Spanish-speaking | 6 | 632 |
| » syndication & RSS | 11 | 627 |
| » technical innovation | 83 | 555 |
| » telecom | 53 | 585 |
| » text ads | 48 | 590 |
| » tools & software | 126 | 512 |
| » top stories | 22 | 616 |
| » travel | 4 | 634 |
| » user experience | 102 | 536 |
| » viral marketing & social media | 224 | 414 |
| » weblog marketing | 17 | 621 |
| » women | 5 | 633 |
| » worst practices | 5 | 633 |
| » Youth | 18 | 620 |
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Top News: Facebook buys Instagram | Adobe online ad report | Windows strategies
Business Strategies:
Facebook snaps up Instagram app for $1 billion.
How Google is using OpenFlow to lower its network costs.
Online Ad Market:
Adobe online ad report: Search spending up 16%, mobile traffic [...]
Posted: Tuesday, April 10th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
Google Enhances Mapping as Competition Encroaches
Google has improved its indoor mapping functionality via a new app.
Google released its indoor maps for Android last November, along with Google Maps Floor Plans--a tool for business owners to upload the floor plans for their venue and have them appear in Google Maps for Android. The newly-released Google Maps Floor Plan Marker app, available through Google Play, collects data from [...]
Posted: Friday, April 6th 2012
Top News: Mobile search | Apple to defend e-book pricing | SEO tips
Mobile Marketing:
Mobile search ads: What makes them click?
Legal/Regulatory:
Twitter sues 'spamming' websites.
Apple preparing to [...]
Posted: Friday, April 6th 2012
Top News: Paramount, Google movie rentals | AdWords conversion tracking | Social energy app
Ecommerce:
Paramount, Google link up for movie rentals.
Search:
Google AdWords ad extensions get conversion tracking.
Social Media:
Palo Alto [...]
Posted: Wednesday, April 4th 2012
Top News: Siri sued for overselling in ads | Facebook IPO | Price cuts to tablets?
Legal/Regulatory:
Apple's Siri sued again for overselling ability in ads.
Global:
Star-struck Japan PM befriends Facebook's Zuckerberg.
Sweden [...]
Posted: Thursday, March 29th 2012
Top News: FTC online privacy proposal | 4G label targeted in Australia | Siri makes traction
Privacy:
U.S. agency seeks tougher consumer privacy rules.
FTC online privacy proposals slammed by activists
Broadband:
Australian agency [...]
Posted: Tuesday, March 27th 2012
Top News: Ad tech startup raises $11M | .NYC domain names | Pinterest hires Facebook genius
Finance:
Ad tech startup Integrate raises $11M, backed by Comcast.
Domains:
.NYC domain names may finally become a reality.
Mobile Computing:
Netflix app [...]
Posted: Thursday, March 22nd 2012