Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 120 | 230 |
| » ad pricing | 7 | 343 |
| » ad selling | 40 | 310 |
| » ad targeting | 79 | 271 |
| » ad technologies & vendors | 84 | 266 |
| » advertainment | 34 | 316 |
| » Advertising | 1 | 349 |
| » affiliate marketing | 2 | 348 |
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| » Asia/Pacific | 21 | 329 |
| » automotive | 10 | 340 |
| » b2b | 4 | 346 |
| » best practices | 13 | 337 |
| » biz buzz | 71 | 279 |
| » branding | 39 | 311 |
| » broadband | 29 | 321 |
| » campaigns & creatives of note | 43 | 307 |
| » case studies | 3 | 347 |
| » co-op marketing & partnerships | 40 | 310 |
| » computers & tech | 36 | 314 |
| » consumer packaged goods | 14 | 336 |
| » CRM | 2 | 348 |
| » cross media | 135 | 215 |
| » demographics | 53 | 297 |
| » direct marketing | 51 | 299 |
| » domain names | 9 | 341 |
| » don't believe the hype | 5 | 345 |
| » e-commerce | 54 | 296 |
| » email marketing | 28 | 322 |
| » entertainment | 147 | 203 |
| » Europe | 34 | 316 |
| » events | 4 | 346 |
| » finance | 6 | 344 |
| » global | 14 | 336 |
| » I-PR & business communications | 1 | 349 |
| » instant messaging marketing | 15 | 335 |
| » interviews | 2 | 348 |
| » intrusive formats | 2 | 348 |
| » Latin America | 4 | 346 |
| » legal, government & regulation | 31 | 319 |
| » loyalty & retention | 16 | 334 |
| » major account moves | 9 | 341 |
| » major brands | 61 | 289 |
| » major players news | 106 | 244 |
| » measurement & analytics | 15 | 335 |
| » minorities | 5 | 345 |
| » multi-channel marketing | 24 | 326 |
| » new and improved | 29 | 321 |
| » nonsense & parodies | 1 | 349 |
| » online ad market | 91 | 259 |
| » pearls of wisdom | 27 | 323 |
| » people | 7 | 343 |
| » personalization | 14 | 336 |
| » political parties & organizations | 4 | 346 |
| » privacy | 14 | 336 |
| » promotions | 5 | 345 |
| » publishing | 52 | 298 |
| » real estate | 1 | 349 |
| » research & stats | 132 | 218 |
| » rich media | 57 | 293 |
| » search engine marketing | 64 | 286 |
| » seniors | 3 | 347 |
| » sex sells | 2 | 348 |
| » signs of doom | 5 | 345 |
| » signs of what's to come | 172 | 178 |
| » small business | 4 | 346 |
| » spam & anti-spam | 13 | 337 |
| » Spanish-speaking | 4 | 346 |
| » syndication & RSS | 14 | 336 |
| » technical innovation | 47 | 303 |
| » telecom | 84 | 266 |
| » text ads | 19 | 331 |
| » tools & software | 61 | 289 |
| » top stories | 17 | 333 |
| » travel | 2 | 348 |
| » user experience | 53 | 297 |
| » viral marketing & social media | 83 | 267 |
| » weblog marketing | 19 | 331 |
| » women | 8 | 342 |
| » worst practices | 3 | 347 |
| » Youth | 28 | 322 |
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
Top News: Facebook changes | TweetDeck updated | Pew's future of apps and web
Social Media:
Facebook takes photos high-def and full screen.
Facebook is said to buy 750 IBM patents to boost defenses.
Yahoo reportedly has a license to patents Facebook just [...]
Posted: Friday, March 23rd 2012
Closing Bell: Google+ mobile gets refresh | Apple subpoenaed | Intel and pay TV
Mobile Computing:
Google+ mobile site gets UI refresh, now more like its app siblings.
iPad mini coming later this year, Samsung exec says.
Legal/Regulatory:
Apple said to be [...]
Posted: Tuesday, March 13th 2012
Top News: iPad3 | Mandatory Facebook access | Google Plus image problem
iPad 3
What to expect at Apple’s event.
New iPad expected with faster chip, sharper screen.
How the iPad could give Microsoft a serious r [...]
Posted: Wednesday, March 7th 2012
Top News: More about iPad 3 | Disney on YouTube | New tech coverage at Bloomberg
Mobile Computing:
iPad 3 will have 4G LTE networking.
Super-sized Android apps can reach 4GB.
Convergence:
Disney Channel content hits YouTube.
[...]
Posted: Tuesday, March 6th 2012
Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride
Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer [...]
Posted: Thursday, January 19th 2012
Top News: Ad spending slows in Q3 | Apple plots TV assault | BT sues Google
Online Ad Industry:
Ad spending slowed to a crawl in the 3rd quarter, report finds.
Convergence:
Apple plots its TV assault.
Mobile Comp [...]
Posted: Monday, December 19th 2011
Coke Campaign Combines TV, Mobile--and Users' Chok Swing
Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The result—the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city.
One likely reason behind the campaign's success was the novel "Chok" app, which worked akin to a Wii in that it turned the mobile phone into a remote controller. [video]
Users would then swing the phone whe [...]
Posted: Tuesday, December 6th 2011
Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla
Mobile Marketing:
Sneaky mobile ads invade Android phones.
Convergence:
Microsoft rolls out Xbox TV platform.
Social Media:
Facebook [...]
Posted: Monday, December 5th 2011
Top News: Google targets Amazon | Twitter rolls out self-service ads | AOL mobile ads
Ecommerce:
Google targets Amazon's Prime with one-day delivery.
Legal/Regulatory:
Apple questioned by German data regulator about Carrier IQ.
Convergence:
[...]
Posted: Friday, December 2nd 2011
Top News: Google online music | Google TV 2.0 | Brightroll lands $30M
Online Music:
Google to unveil online music store Wednesday.
Mobile Computing:
Nokia will make a Windows 8 tablet.
Convergence:
Sony [...]
Posted: Wednesday, November 16th 2011
Top News: Moble holiday season | NFC | AOL mobile | Google+ better than Facebook?
M-commerce:
How Google, eBay, and PayPal are gearing up for a very mobile holiday shopping season.
Intel and MasterCard to offer Ultrabook users 'safer' NFC checkout via PayPass, impulsive shoppers rejo [...]
Posted: Monday, November 14th 2011
Top News: Groupon's IPO | Solve Media's Series B | Google eyes pay TV
Finance:
Groupon raised $700 million in its IPO, 30 percent more than it sought.
CAPTCHA ad startup Solve Media is raising an $8-10 million Series B round of financing.
Ex-Googlers [...]
Posted: Friday, November 4th 2011
Top News: Facebook ad strategies | PayPal okay with NFC | Ads in Internet-connected TV
Social Media:
Big brands like Facebook, but they don't like to pay.
Parents help kids lie to get on Facebook.
MOG’s Facebook users [...]
Posted: Wednesday, November 2nd 2011
Top News: Facebook changes impact brands | Shakeout in online ad industry | Apple acquires C3
Social Media:
Why more of your Facebook fans are seeing fewer of your messages.
Facebook introduces Subscribe button beside commenter names in Comments Box social plugin.
Online Ad Market:
Shakeout [...]
Posted: Monday, October 31st 2011
Top News: Nokia Windows | The rich like tablets | Conde Naste's 268% increase in iPad subscriptions
Online Ad Market:
When will brand dollars move online? Maybe never.
Mobile Computing:
Nokia unveils Windows smartphones to catch rivals.
Windows Phone 'Mango' [...]
Posted: Wednesday, October 26th 2011
Closing Bell: Nokia's gamble | Luxury apps | Amazon misses
Mobile Computing:
Nokia's big gamble with Windows Phone.
The best luxury apps for the iPhone.
Convergence:
5 big obstacles standing in [...]
Posted: Tuesday, October 25th 2011