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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 15 of 15
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
A Last-Minute Holiday Survival Checklist for Companies
eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss.
Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou [...]
Posted: Monday, November 21st 2011
How to Optimize Your Mobile Site in Time for the Holidays
The 2011 holiday season is shaping up to be the year of m-commerce. For retailers that don’t already have a website optimized for mobile, all is not lost – there are ways to get a site ready in time for the holiday onslaught.
These are tips that are applicable to any company – not just merchants expecting to make a sale via the web. Increasingly, web traffic is shifting to the mobile arena and customers expect to be able to access a site via their devices as easily as t [...]
Posted: Monday, November 14th 2011
Closing Bell: Bidders eye Yahoo | Google+ launches first APIs | How to install Windows 8
Business Strategies:
Yahoo receives interest from possible bidders.
Legal/Regulatory:
Google, publishers near settlement in books case.
Social Media:
Goo [...]
Posted: Thursday, September 15th 2011
A Marketer's Guide to QR Code Technology
QR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and remained a b2b tool, not unlike RFID.
However, as of Q2 2011, QR scanning traffic was rising a [...]
Posted: Monday, August 8th 2011
How to: best use ACE for landing page testing | Maximize mobile ads during the BTS shopping season
How To Best Use ACE For Landing Page Testing
Typical split A/B testing techniques for landing pages often come with drawbacks, writes Siddharth Shah at Search Engine Land. For instance, they are not scalable and you cannot control impression serving. The Google Adwords Campaign Experiments (ACE) platform mitigates some of this by offering an efficient way to execute these landing page experiments, Shah says. Detailed instructions on setup can be found [...]
Posted: Wednesday, July 20th 2011
How to: Sync your Facebook Page updates with Twitter | Get the best mix of technology to optimize a mobile landing page
How to Sync Your Facebook Page Updates With Twitter
As a disclaimer, Inside Facebook starts out this post warning readers that it shouldn't do this. Read here for the reasons why. That said, for firms that insist on standardizing content to both platforms, Inside Facebook says it is easy: navigate to www.facebook.com/twitter and click the Link a Pa [...]
Posted: Friday, July 15th 2011
How to: Deal with Klout | Best use QR codes in a campaign
How Not to Tweak Your Klout Score
The Klout score on social influence has been gaining traction - enough so that both people and marketers are interested in seeing what they can do to tweak their number. This is what not to do, writes Business Grow.
[...]
Posted: Wednesday, July 13th 2011
Closing Bell: Apple lowers iAd buy to $300K | Coalition to fight piracy | Free apps drive more revenue
Online Ad Market:
Apple lowers minimum iAd buy to $300,000.
Social Media:
How to combine your Facebook and Google+ feeds.
Anti-piracy:
Coalition [...]
Posted: Thursday, July 7th 2011
Industry Buzz & Snippets 12/21/09
Email Marketing:
StrongMail acquires The Email Advisor.
e-Dialog adds campaign management, social sharing, and landing page creation to email marketing application.
Nuts and Bolts:
Four things agencies should [...]
Posted: Monday, December 21st 2009
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
How-To: Using Twitter to Build Brand Integrity
Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly.
Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get [...]
Posted: Wednesday, April 23rd 2008
- Showing 1 - 15 of 15