Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » demographics | 43 | 261 |
| » direct marketing | 49 | 255 |
| » domain names | 15 | 289 |
| » don't believe the hype | 3 | 301 |
| » e-commerce | 37 | 267 |
| » email marketing | 18 | 286 |
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| » How-to | 2 | 302 |
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| » interviews | 1 | 303 |
| » intrusive formats | 4 | 300 |
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| » loyalty & retention | 16 | 288 |
| » major brands | 56 | 248 |
| » major players news | 82 | 222 |
| » measurement & analytics | 12 | 292 |
| » media convergence | 77 | 227 |
| » minorities | 5 | 299 |
| » multi-channel marketing | 28 | 276 |
| » new and improved | 24 | 280 |
| » nonsense & parodies | 1 | 303 |
| » online ad market | 59 | 245 |
| » pearls of wisdom | 12 | 292 |
| » people | 5 | 299 |
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| » privacy | 5 | 299 |
| » promotions | 21 | 283 |
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| » rich media | 45 | 259 |
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| » sex sells | 3 | 301 |
| » signs of doom | 1 | 303 |
| » signs of recovery | 1 | 303 |
| » signs of what's to come | 127 | 177 |
| » small business | 3 | 301 |
| » spam & anti-spam | 5 | 299 |
| » Spanish-speaking | 2 | 302 |
| » syndication & RSS | 10 | 294 |
| » technical innovation | 24 | 280 |
| » telecom | 51 | 253 |
| » text ads | 37 | 267 |
| » tools & software | 47 | 257 |
| » top stories | 21 | 283 |
| » travel | 3 | 301 |
| » user experience | 69 | 235 |
| » viral marketing & social media | 51 | 253 |
| » weblog marketing | 27 | 277 |
| » women | 11 | 293 |
| » worst practices | 6 | 298 |
| » Youth | 27 | 277 |
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Another Concept Car For Marketers to Consider
On display at SXSW is a concept car from General Motors that can stream video. It is the second-generation connected research Chevy Volt and while the market got a sneak peak at its connectivity at the Consumer Electronics Show earlier this year, advances have been made since then, USA Today reports. Now the Chevy Volt sports two modified Galaxy Tab tablets that support wir [...]
Posted: Tuesday, March 13th 2012
E-books Sales to Figure Prominently in Bertelsmann Results
In its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms and the weak business performance of some of the printing operations, as well as declines in the replication and direct-marketing businesses. [...]
Posted: Thursday, February 9th 2012
Top Industry News for 7-26-10: NBCU unveils online ad network
Ad Buying & Planning:
NBCU launches own digital ad network.
Mobile Marketing:
Industry group to study how a mobile nation uses media.
Social Media:
Calculating the [...]
Posted: Monday, July 26th 2010
Technology is the Secret to Getting Men Involved in Couponing, Shopping
Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research.
Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons [...]
Posted: Wednesday, May 26th 2010
Apple Seeks to Leapfrong Geo-Locational Players with Own App
There have been signs that Apple was interested in the geo-locational and mobile advertising market. Now a patent the company recently filed provides a clearer roadmap as to what Apple may have in mind - a social networking app using geo-locational capabilities that could put it well ahead of Foursquare and other [...]
Posted: Tuesday, March 23rd 2010
San Francisco's BART Adds Augmented Reality
San Franciso's subway system, the BART, is the latest entity to use augmented reality to grab customers' - or in this case, riders' - attention with a message.
Developed by metaio, the application - called junaio - shows transit data such as station locations and estimated arrival times. Riders point the phone's camera and find directions to the nearest BART station and a list of estimated arrivals for the next several tr [...]
Posted: Friday, March 12th 2010
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Apps for Financial New Year's Resolutions
2010 will be the year that people put their finances in order, if the current crop of studies on New Year's resolutions is any indicator.
For example, one study commissioned by FranklinCovey Products, found that respondents' top New Year’s resolution was to improve their financial situation ( [...]
Posted: Monday, January 4th 2010
Sponsors Line Up for Popular Apps
Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout.
Not every app that comes to market attracts sponsors - or many viewers for that matter. The apps that have the best appeal to both groups are those that either entice with special deals, such as coupons, or constantly update content, such as a news site.
Msnbc.com's free application for the iPhone and iPod touch, l [...]
Posted: Tuesday, December 29th 2009
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
Travel Apps Zoom Ahead on iPhone, Android Platforms
Handmark and The Noel Group have rolled out one of the more expensive service-based offerings in Apple's App Store: a $10 per month travel and event personal assistance app.
Users get unlimited 24/7 acce [...]
Posted: Wednesday, December 16th 2009
Coke Zero Challenges Facebook Fans to Find Digital Double
Coke Zero has launched a novelty app for Facebook that lets users find their look-alikes on Facebook. Called Coke Zero Facial Profiler, the app uses advanced facial profiling software to match players against a database of 200,000 faces collected by Coke Zero.
To participate, users grant the profiler app access to their Facebook account via Facebook Connect. The app then searches for the player's photos that he or she has uploaded to their [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
'Green' Handsets to Number 485M by 2014
Demand for environmentally sustainable mobile devices will be the primary driver behind the growth of "green" handsets, which could - in the most transformational scenario - see global shipments grow to 485 million units by 2014, according to a report from Juniper Research (via MarketingCharts).
The report offers three scenario-base [...]
Posted: Thursday, October 1st 2009
Dell, Moonfruit Claim Twitter Campaigns Effective
At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007.
Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign [...]
Posted: Tuesday, August 25th 2009