Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 241 | 385 |
| » ad pricing | 4 | 622 |
| » ad selling | 90 | 536 |
| » ad targeting | 180 | 446 |
| » ad technologies & vendors | 157 | 469 |
| » advertainment | 49 | 577 |
| » affiliate marketing | 4 | 622 |
| » agencies & ad departments | 50 | 576 |
| » alternative marketing | 127 | 499 |
| » Asia/Pacific | 32 | 594 |
| » automotive | 16 | 610 |
| » b2b | 5 | 621 |
| » best practices | 39 | 587 |
| » Beyond Marketing | 1 | 625 |
| » Big Picture | 2 | 624 |
| » biz buzz | 154 | 472 |
| » branding | 57 | 569 |
| » broadband | 63 | 563 |
| » campaigns & creatives of note | 58 | 568 |
| » case studies | 10 | 616 |
| » co-op marketing & partnerships | 66 | 560 |
| » computers & tech | 92 | 534 |
| » consumer packaged goods | 33 | 593 |
| » CRM | 3 | 623 |
| » cross media | 129 | 497 |
| » demographics | 78 | 548 |
| » direct marketing | 76 | 550 |
| » domain names | 17 | 609 |
| » don't believe the hype | 9 | 617 |
| » e-commerce | 88 | 538 |
| » email marketing | 43 | 583 |
| » entertainment | 161 | 465 |
| » Europe | 62 | 564 |
| » events | 7 | 619 |
| » finance | 9 | 617 |
| » global | 25 | 601 |
| » I-PR & business communications | 7 | 619 |
| » instant messaging marketing | 21 | 605 |
| » interviews | 1 | 625 |
| » intrusive formats | 6 | 620 |
| » Latin America | 8 | 618 |
| » legal, government & regulation | 64 | 562 |
| » loyalty & retention | 23 | 603 |
| » major account moves | 8 | 618 |
| » major brands | 113 | 513 |
| » major players news | 203 | 423 |
| » measurement & analytics | 27 | 599 |
| » media convergence | 172 | 454 |
| » minorities | 10 | 616 |
| » multi-channel marketing | 38 | 588 |
| » new and improved | 86 | 540 |
| » online ad market | 131 | 495 |
| » pearls of wisdom | 33 | 593 |
| » people | 21 | 605 |
| » personalization | 27 | 599 |
| » political parties & organizations | 11 | 615 |
| » privacy | 19 | 607 |
| » promotions | 18 | 608 |
| » publishing | 60 | 566 |
| » real estate | 2 | 624 |
| » research & stats | 203 | 423 |
| » rich media | 70 | 556 |
| » Sales | 1 | 625 |
| » search engine marketing | 108 | 518 |
| » Segmentation & Markets | 1 | 625 |
| » seniors | 3 | 623 |
| » sex sells | 2 | 624 |
| » signs of doom | 13 | 613 |
| » signs of recovery | 5 | 621 |
| » small business | 5 | 621 |
| » spam & anti-spam | 13 | 613 |
| » Spanish-speaking | 9 | 617 |
| » syndication & RSS | 16 | 610 |
| » technical innovation | 102 | 524 |
| » telecom | 132 | 494 |
| » text ads | 59 | 567 |
| » tools & software | 135 | 491 |
| » top stories | 35 | 591 |
| » travel | 12 | 614 |
| » user experience | 141 | 485 |
| » viral marketing & social media | 91 | 535 |
| » weblog marketing | 36 | 590 |
| » women | 17 | 609 |
| » worst practices | 6 | 620 |
| » Youth | 45 | 581 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Closing Bell: Google stats | Yammer bounty | LightSquared
Mobile Computing:
Google CEO: 'Great devices' with Motorola.
Business Strategies:
The cold hard stats from Google CEO Larry Page's manifesto.
Yammer's $25K Yahoo bounty finds first [...]
Posted: Thursday, April 5th 2012
Top News: F-commerce | Google's digital glasses | E-reading's rise
Ecommerce:
Facebook e-commerce: the next big thing?
Signs of What's to Come:
Google takes wraps off Web-based digital glasses.
Security:
Biggest Ap [...]
Posted: Thursday, April 5th 2012
Clothing as a Digital Marketing Medium?
Rock the Vote, a non profit organization set up to encourage youth to vote, will sell T-shirts embedded with QR codes that will help voters with the registration process. It will be selling the T-shirts throughout the 2012 elections via a partnership with social media platform PromoJam, Mobile Marketer writes.
The campaign will be interesting to watch, not [...]
Posted: Friday, March 16th 2012
Another Concept Car For Marketers to Consider
On display at SXSW is a concept car from General Motors that can stream video. It is the second-generation connected research Chevy Volt and while the market got a sneak peak at its connectivity at the Consumer Electronics Show earlier this year, advances have been made since then, USA Today reports. Now the Chevy Volt sports two modified Galaxy Tab tablets that support wir [...]
Posted: Tuesday, March 13th 2012
Top News: iPad 3 | iWallet patent | Eye-controlled games
iPad 3:
Apple's New iPad: 6 key features.
Apple upgrades iPad with modest changes.
New iPad's lack of a new name leaves Apple enthu [...]
Posted: Thursday, March 8th 2012
Top News: Google lets users block PPC ads | Online privacy bill of rights | Boku
Ad Technologies & Vendors:
Google launches blocking option for PPC ads.
Convergence:
KT reviewing network fees on Youtube, Internet TVs.
Privacy:
White House [...]
Posted: Thursday, February 23rd 2012
Closing Bell: Google pay-TV pilot | Mobile privacy | Apple sandboxing delay
Signs of What's to Come:
Google to launch pilot pay-TV program in Kansas City.
7 potential problems with Google's glasses.
Privacy:
Tech firms agree to [...]
Posted: Wednesday, February 22nd 2012
Top News: Facebook and iOS app discovery | Microsoft Office for iPad | Mozilla to challenge on mobile web
Social Media:
Facebook seeks to improve iOS app discovery.
Mobile Computing:
Mozilla to challenge big players in mobile web.
Microsoft Office for iPad: Separating [...]
Posted: Wednesday, February 22nd 2012
Closing Bell: Google and IE privacy | SkyDrive and Windows 8 | Angry Birds teams with NASA
Privacy:
Google bypasses IE privacy says Microsoft.
Cloud Computing:
Move over iCloud: Microsoft details extensive SkyDrive integration with Windows 8.
Google seeks to [...]
Posted: Monday, February 20th 2012
Top News: Pinterest hits 10M monthly uniques | Amazon, Viacom close deal | Yammer closes $50M funding
Social Media:
Pinterest hits 10 million monthly uniques faster than any standalone site ever.
Why Facebook may not succeed in China.
Mobile Marketing:
How HTML5 is [...]
Posted: Wednesday, February 8th 2012
The Impact of the PayPal Brand, Both Online and Off
Offering a PayPal option on a website can increase lifted average order value and reduce cart abandonment, writes Peter Borden at Monetate.com. Borden helped a client experiment with the PayPal button to see if it increased traffic. "Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, but it also reduced cart abandonment by 1.21%." Not a huge lift, he acknowledged [...]
Posted: Tuesday, February 7th 2012
Top News: Yelp ads| Halliburton switches to iOS | Smartphone shipments rose 61% globally |
Online Ad Market:
Opinions vary about the validity of Yelp advertising.
Mobile Computing:
Halliburton to [...]
Posted: Tuesday, February 7th 2012