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Email Marketing: Mobile Will Overtake Web-Based Email This Summer

It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.   [...]
Posted: Wednesday, May 2nd 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Holiday Shoppers Take Mobile Barcode Scanning Mainstream

  [...]
Posted: Thursday, December 23rd 2010

Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]
Posted: Monday, September 21st 2009

Coupious Couples With Local Merchants for On-Demand Coupons

Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana. After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology. Once they find a  [...]
Posted: Friday, May 22nd 2009

Mobile Marketing Growth Stunted by Per-Message Fees

Per-message fees may kill the business model for SMS and MMS-based marketing, concluded a panel at the CTIA Wireless 2009 Mobile Life conference. 24% of consumers who have received an mobile-based offer respond to such messages,  according to a July survey by the Direct Marketing Association. Given that more than 2.6 billion text messages are sent every  [...]
Posted: Thursday, April 2nd 2009

Email, Search & Display Show Strongest Online Performance

A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.   [...]
Posted: Thursday, February 19th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

Youth More Receptive to Email, vs. SocNet, Marketing

Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them. This was the conclusion made by Ball State University's Center for Media Design and ExactTarget, after studying the influence of various advertising channels on young adults (18 to 34). The demographic is more influen  [...]
Posted: Thursday, October 23rd 2008

Most Mobile Phone Buyers are Influenced by Web WOM

Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs, according to the Media Influence on Consumer Choice survey by Ad-ology, MarketingCharts   [...]
Posted: Monday, October 20th 2008

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

Mobile -- Better at Reaching Democrats than Republicans?

As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts. Much has been said of the Obama campaign's us  [...]
Posted: Wednesday, October 1st 2008

'Call to Action' Advertising Hits $419MM by 2012

"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts   [...]
Posted: Friday, September 12th 2008

US Catches Up to W. Europe in 3G Mobile Device Adoption

After a slower start than Western Europe, the United States caught up in adoption of 3G mobile, with 28.4 percent of American mobile subscribers having 3G devices vs. the average of 28.3 percent among the five largest Western Europe states, according to comScore, report  [...]
Posted: Monday, September 8th 2008

Polo Launches Mobile eCommerce Site

Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner). Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief   [...]
Posted: Friday, August 22nd 2008

Mobile Users, Ad Recall Grow Like Weeds

Though the US lags behind the UK and India in many mobile phone usage categories, the number of US mobile phone users has grown from 251 million in 4Q07 to over 263 million in 2Q08 -- up nearly 10 percent -- according to a Limbo and GfK Technology Mobile Advertising Report,   [...]
Posted: Monday, August 18th 2008

US Sales of Nearly $1.6B in Back-to-School Supplies

With the new school year almost here, consumers won't be skimping on supplies, despite recession concerns, according to Nielsen, which forecasts 2.6 percent growth, or more than $1.57 billion, in school and office supply sales in US grocery, drug and mass merchandiser stores, MarketingCharts   [...]
Posted: Monday, August 11th 2008

Mobile Map Use Grows 82% in US, 49% in Europe

The use of mobile maps is growing quickly in the US and Western Europe. Nearly 8 percent of US mobile subscribers and 3 percent of those in Europe accessed maps from a mobile phone in the three months that ended May 2008, according to comScore's M:Metrics service, writes MarketingCharts.   [...]
Posted: Monday, July 28th 2008

W. Europe Mobile Music Market Poised to Soar

Western Europe's mobile music scene is more advanced than that of the US. While the US is the world's largest retail market for music, it lacks much of Europe's more flexible mobile infrastructure, according to eMarketer - reports MarketingCharts. The UK is the largest individual mobile music market in the EU-5 (UK, Fr  [...]
Posted: Monday, July 28th 2008

Among Mobile Marketing Techniques, Text Messaging Most Often Responded to

Some 70 percent of consumers that responded to a mobile marketing offer say they responded to a marketing text message -- compared with 41 percent who've responded to a survey and 30 percent to email offers -- according to the Direct Marketing Association (DMA), w  [...]
Posted: Tuesday, July 22nd 2008