Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 43 | 35 |
| » ad pricing | 5 | 73 |
| » ad selling | 20 | 58 |
| » ad targeting | 35 | 43 |
| » ad technologies & vendors | 22 | 56 |
| » advertainment | 7 | 71 |
| » agencies & ad departments | 15 | 63 |
| » alternative marketing | 21 | 57 |
| » Asia/Pacific | 2 | 76 |
| » automotive | 3 | 75 |
| » best practices | 6 | 72 |
| » biz buzz | 18 | 60 |
| » branding | 2 | 76 |
| » broadband | 12 | 66 |
| » campaigns & creatives of note | 3 | 75 |
| » case studies | 1 | 77 |
| » co-op marketing & partnerships | 4 | 74 |
| » computers & tech | 6 | 72 |
| » consumer packaged goods | 4 | 74 |
| » cross media | 4 | 74 |
| » demographics | 10 | 68 |
| » direct marketing | 16 | 62 |
| » domain names | 1 | 77 |
| » e-commerce | 13 | 65 |
| » email marketing | 8 | 70 |
| » entertainment | 15 | 63 |
| » Europe | 3 | 75 |
| » events | 1 | 77 |
| » finance | 2 | 76 |
| » global | 1 | 77 |
| » instant messaging marketing | 7 | 71 |
| » intrusive formats | 2 | 76 |
| » legal, government & regulation | 6 | 72 |
| » major brands | 9 | 69 |
| » major players news | 43 | 35 |
| » Marketing | 1 | 77 |
| » measurement & analytics | 2 | 76 |
| » media convergence | 17 | 61 |
| » minorities | 1 | 77 |
| » multi-channel marketing | 4 | 74 |
| » new and improved | 11 | 67 |
| » nonsense & parodies | 1 | 77 |
| » online ad market | 22 | 56 |
| » pearls of wisdom | 2 | 76 |
| » personalization | 3 | 75 |
| » political parties & organizations | 3 | 75 |
| » privacy | 2 | 76 |
| » promotions | 5 | 73 |
| » publishing | 7 | 71 |
| » real estate | 1 | 77 |
| » research & stats | 15 | 63 |
| » rich media | 14 | 64 |
| » search engine marketing | 24 | 54 |
| » signs of doom | 1 | 77 |
| » signs of recovery | 2 | 76 |
| » signs of what's to come | 35 | 43 |
| » spam & anti-spam | 5 | 73 |
| » Spanish-speaking | 1 | 77 |
| » syndication & RSS | 2 | 76 |
| » technical innovation | 12 | 66 |
| » telecom | 25 | 53 |
| » text ads | 19 | 59 |
| » tools & software | 13 | 65 |
| » travel | 1 | 77 |
| » user experience | 4 | 74 |
| » viral marketing & social media | 3 | 75 |
| » weblog marketing | 7 | 71 |
| » women | 1 | 77 |
| » worst practices | 2 | 76 |
Will TwitterPeek be Darling or Dud?
In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets.
TwitterPeek, a $99.95 device with a QWERTY keyboard, color screen and click-scroll wheel offered through Amazon.com, could prove to be the hot selling item for the holiday season. On one hand, it's less expensive than a smartphone upgrade. On the other, it c [...]
Posted: Wednesday, November 4th 2009
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
Analyst: MySpace Going Mobile
RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.
Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi [...]
Posted: Thursday, September 28th 2006
Google Launches Mobile Personalized Homepage
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Google launched a mobile version of its personalized homep [...]
Posted: Monday, January 16th 2006
Google Seeks Mobile Click-to-Call Ad Patent
A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine [...]
Posted: Thursday, January 12th 2006
Mobile Game Market Growing - into Advertising Opportunity
Mobile gaming is quickly growing, with worldwide mobile gaming revenue for 2005 reaching $2.5 billion, according to eMarketer, which also cites a recent IDC forecast that U.S. mobile games revenue will increase to $1.5 billion in 2008, from $600 million in 2005. Among the main characteristics of mobile gamers, says eMarkter three are key: Women download more puzzle games - which drive the most mobile gam [...]
Posted: Wednesday, January 11th 2006
Keyword Price Declines Persist
Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a [...]
Posted: Monday, January 9th 2006
DaimlerChrysler Portals a 'Dynamic Doorway' into Auto Shows
DaimlerChrysler is preparing an online promotion for this season's auto shows, with Organic creating three portals showcasing the Dodge, Chrysler and Jeep brands, reports ClickZ. The sites will aggregate news and images from carmakers, media sites and blogs; the portal team will also author its own blogs. "We can put the news, press releases, photos and vehicle reveals into one process," Organic's Director of Engineering, John Manoogia [...]
Posted: Monday, January 9th 2006
BK Signals Super Bowl Return with Texting Campaign
Burger King is marking its return to Super Bowl advertising with a text-messaging campaign - "Text to Score," conducted in conjunction with Sprint - reports AdWeek. Starting today (Monday), Burger King customers will have a chance to enter a sweepstakes to win a trip to the Super Bowl (Dec. 5, in Detroit) by texting codes found on BK Chicken Fries containers. Burger King will give away 20 trips fo [...]
Posted: Monday, January 9th 2006
'Yahoo Go': Mobile, TV, PC Services without a Browser
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Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go [...]
Posted: Friday, January 6th 2006
Verizon, Microsoft Music Pact to Confront iPod
Verizon Wireless, the second-largest cell phone carrier, has partnered with the largest software company, Microsoft, to turn the cell phone into a music player and challenge rival music services from Apple and Sprint, reports Red Herring. Verizon's service, V Cast Music, announced on Thursday, enables users to play, buy, download music via a mobile phone or [...]
Posted: Friday, January 6th 2006
Wireless Hotline Answers Questions within Minutes
A technology startup is offering answers to questions from business travelers who have no access to the internet, writes The New York Times ( [...]
Posted: Monday, January 2nd 2006
Verizon to Offer Wireless Music Downloads, Challenge iTunes
Verizon plans to launch, on January 16, a music-download service wirelessly, via mobile phones onto Windows PCs, writes CNET. Called V Cast Music, the service is intended to compete with Apple's iTunes and other, and it would give Microsoft, which is Verizon's partner in the project, a better foothold in mobile services. The service will be available via Circuit City, Verizon Wireless stores [...]
Posted: Friday, December 23rd 2005
New JibJab Video '2-0-5' Is Year-End Round-up
'Half of Europe Hates my guts...'
Gregg and Evan Spiridellis's latest online animated jab, titled "2-0-5!" - once again aimed at at P [...]
Posted: Friday, December 16th 2005
eMarketer: 15 Million U.S. Mobile TV Users by 2009
eMarketer forecasts that the number of U.S. consumers who watch TV on mobile phones will reach 15.0 million in 2009, up from 1.2 million this year and an estimated 3.0 million in 2006. Major media, telecommunications and entertainment companies are betting on mobile content, thus providing a new platform for marketers. "Just as online video advertising has taken off because of the way it blends video's high brand engagement with the Int [...]
Posted: Friday, December 16th 2005
Gmail Access Now Available via Mobile Phones
Through Gmail Mobile, Google is now offering Gmail on cell phones, [...]
Posted: Friday, December 16th 2005
Microsoft Faces Wireless Email Patent Lawsuit
Brian Bogosian, CEO of mobile email startup Visto, claiming that Microsoft is infringing on three of its patents, is suing the software company and seeking "unspecified monetary damages" as well as an injunction barring Microsoft's sale of products, writes [...]
Posted: Friday, December 16th 2005
MobiTV Sells Vid Ads on Phones; Jeep, Axe Sign up
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MobiTV, a self-described "cable TV network for mobile phones" that has half a million subscribers for its live TV and content sub [...]
Posted: Monday, December 12th 2005
Mobile Phone Banner Ad Guidelines Issued
Though text messaging is a more popular way of reaching consumers on their mobile phones, and wireless banner advertising is all but insignificant at this point, the Mobile Marketing Association (MMA) ad standards committee, which includes representatives of Enpocket, Nextel, The Weather Channel Interactive and [...]
Posted: Friday, December 9th 2005
College Students: Cell Phone Ads Maybe OK
The greater the number of college students receiving ads on their cell phones, the less the level of irritation with such ads, is the counterintuitive conclusion of a November Ball State University survey of college students reports MediaPost. Nearly one-third of respondents reported receiving ads on their mobile phones, up one-fourth in February, and about one-third of the recipients thought them annoying [...]
Posted: Friday, December 9th 2005