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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 47 | 149 |
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| » women | 4 | 192 |
| » worst practices | 4 | 192 |
| » Youth | 18 | 178 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook
Business Buzz:
Chirpify launches digital music platform
Business Strategies:
P&G Leans on Digital in Corporate-Image Push
Corporations Must “Put on a Human Face†to [...]
Posted: Wednesday, April 25th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
New App Pricing Models May Emerge Under 4G
The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days.
The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu [...]
Posted: Wednesday, March 21st 2012
Apple May Take Another Shot at Social Networking with Chomp
Apple's social network, Ping, has arguably been one of the company's few failures. Its $50 million acquisition of app search engine company Chomp—first reported by TechCrunch--may be part of a larger plan by Apple to try again. At the very least, speculates Search Engine Land's Greg St [...]
Posted: Friday, February 24th 2012
Walgreens Steps Up Focus on Check-ins
Walgreens is experimenting with a slew of mobile ad initiatives based around check-ins. The goal of these campaigns is a simple one: get customers into the stores via their mobile devices.
Walgreens tapped location-based service LocalResponse for the project, [...]
Posted: Tuesday, February 14th 2012
Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony
Mobile Computing:
Apple is rushing to finalize apps for onstage iPad 3 demos and commercials.
iPad retains value longer than Kindle, research finds.
Do Not Track:
Do Not Track Plus [...]
Posted: Friday, February 10th 2012
Luxury brand Ralph Lauren Scores with Online Sales
Ralph Lauren Corp. reported a telling figure in its latest financials: Online sales increased 25% in the second quarter. In general, Q2 sales jumped 24% to $1.7 billion.
This growth was fueled by a number of cutting-edge online ad initiatives, the Star Tribune reports. These initiatives included a 24-hour, touch-manipulated storefront window a la sci-fi thriller "Minority Report." In 2010, it held Ralph Lauren " [...]
Posted: Wednesday, January 18th 2012
Beyond Yoda and Pepsi: NFC-enabled Mobile Gaming
Pepsi announced a coup last week with plans to use Lucasfilm's "Star Wars: Episode I — The Phantom Menace 3D" to promote its Brisk iced tea and juice drinks.
According to the New York Times, Pepsi is releasing a new mobile game app featuring Yoda and Darth Maul, aimed at Brisk’s target market—that is males, ages 18 to 29.
Most Popular Mobile App [...]
Posted: Monday, January 9th 2012
Krispy Kreme App Links 'Hot Now' Sign to Smartphone
While this has clearly been the season for m-commerce, that has not meant that retailers have neglected more traditional—for the technology that is—mobile offerings: apps. Krispy Kreme Doughnuts is taking advantage of one its best-known icons--its "HOT NOW" signs in store windows that glow when the doughnuts are freshly made--to [...]
Posted: Tuesday, December 27th 2011
A Happy Thanksgiving? There's An App for That
Thanksgiving is, if nothing else, a celebration of the abundance of food. The mobile space has become, if nothing else, a celebration of the ability to create an app for just about every need and event. Here, the twain meet.
Food Thanks
A group of farmers and ranchers is cultivating a social media campaign to initiate meaningful conversations about food with Americans on Twitter, Facebook, blogs and beyond, organized by t [...]
Posted: Wednesday, November 23rd 2011
With Tablet En Route, Amazon, Hearst Partner on Content
With an eye on the tablet market, Amazon has inked an marketing, e-commerce and content relationship agreement with Hearst in which Amazon will become Hearst's single-largest third-party seller of print subscriptions for its magazines via digital channels.
An Uphill Climb for Amazon
Amazon’s forthcoming tablet has repeatedly been identifie [...]
Posted: Wednesday, September 14th 2011
Closing Bell: Ice Cream Sandwich coming this Fall | Tapjoy's new CMO | iPhone 5 first test photo
OS:
Google's Ice Cream Sandwich being released in October/November.
Business Strategies:
Is Yahoo a takeover target?
Online Ad Market:
Yahoo's [...]
Posted: Wednesday, September 7th 2011
New Entrants Join the AR Space
Cadbury has created an augmented reality game.
As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T [...]
Posted: Friday, August 19th 2011
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011