Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 4 | 3 |
| » ad selling | 1 | 6 |
| » ad targeting | 3 | 4 |
| » ad technologies & vendors | 4 | 3 |
| » agencies & ad departments | 1 | 6 |
| » alternative marketing | 4 | 3 |
| » best practices | 1 | 6 |
| » biz buzz | 2 | 5 |
| » branding | 2 | 5 |
| » co-op marketing & partnerships | 1 | 6 |
| » CRM | 1 | 6 |
| » cross media | 2 | 5 |
| » direct marketing | 2 | 5 |
| » e-commerce | 4 | 3 |
| » email marketing | 4 | 3 |
| » instant messaging marketing | 1 | 6 |
| » legal, government & regulation | 1 | 6 |
| » loyalty & retention | 2 | 5 |
| » major brands | 2 | 5 |
| » major players news | 4 | 3 |
| » measurement & analytics | 2 | 5 |
| » media convergence | 2 | 5 |
| » multi-channel marketing | 2 | 5 |
| » online ad market | 3 | 4 |
| » pearls of wisdom | 1 | 6 |
| » publishing | 1 | 6 |
| » research & stats | 1 | 6 |
| » rich media | 1 | 6 |
| » search engine marketing | 2 | 5 |
| » signs of what's to come | 4 | 3 |
| » technical innovation | 1 | 6 |
| » text ads | 3 | 4 |
| » tools & software | 1 | 6 |
| » viral marketing & social media | 3 | 4 |
| » weblog marketing | 2 | 5 |
| » worst practices | 1 | 6 |
- Showing 1 - 7 of 7
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
iPhone Brings Bounty to Pandora
Online streaming radio services, such as Last.fm and We7, have been hard-pressed to find a profit model that enables them to pass money to artists and record labels while remaining solvent themselves. But Pandora, a company that's profited primarily from advertising deals on its site, has found a new cash cow: the iPhone.
According to CTO Tom Conrad (via TechCrunch), users now buy about a mi [...]
Posted: Monday, May 11th 2009
Google Tests Ads on iPhone Apps
VentureBeat has confirmed that Google is testing an ad program on Urbanspoon, an iPhone application that introduces local restaurants to users; and Backgrounds, a mobile wallpaper directory.
The ads are text-based and feature one company at a time, just below the browser bar. Clicking on it guides users to information about the advertiser; or, in some cases, [...]
Posted: Wednesday, March 18th 2009
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online, [...]
Posted: Thursday, September 4th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
- Showing 1 - 7 of 7