Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 162 | 500 |
| » ad pricing | 8 | 654 |
| » ad selling | 32 | 630 |
| » ad targeting | 127 | 535 |
| » ad technologies & vendors | 126 | 536 |
| » advertainment | 16 | 646 |
| » Advertising | 1 | 661 |
| » affiliate marketing | 1 | 661 |
| » agencies & ad departments | 51 | 611 |
| » alternative marketing | 68 | 594 |
| » Asia/Pacific | 30 | 632 |
| » automotive | 10 | 652 |
| » b2b | 6 | 656 |
| » best practices | 24 | 638 |
| » Big Picture | 1 | 661 |
| » biz buzz | 33 | 629 |
| » branding | 30 | 632 |
| » broadband | 44 | 618 |
| » campaigns & creatives of note | 53 | 609 |
| » case studies | 4 | 658 |
| » co-op marketing & partnerships | 5 | 657 |
| » computers & tech | 46 | 616 |
| » consumer packaged goods | 19 | 643 |
| » CRM | 5 | 657 |
| » cross media | 86 | 576 |
| » demographics | 118 | 544 |
| » direct marketing | 84 | 578 |
| » domain names | 11 | 651 |
| » don't believe the hype | 6 | 656 |
| » e-commerce | 88 | 574 |
| » email marketing | 76 | 586 |
| » entertainment | 109 | 553 |
| » Europe | 57 | 605 |
| » finance | 12 | 650 |
| » global | 22 | 640 |
| » healthcare | 5 | 657 |
| » How-to | 4 | 658 |
| » I-PR & business communications | 5 | 657 |
| » instant messaging marketing | 21 | 641 |
| » interviews | 1 | 661 |
| » intrusive formats | 1 | 661 |
| » Latin America | 10 | 652 |
| » legal, government & regulation | 87 | 575 |
| » loyalty & retention | 15 | 647 |
| » major account moves | 8 | 654 |
| » major brands | 49 | 613 |
| » major players news | 47 | 615 |
| » measurement & analytics | 52 | 610 |
| » media convergence | 132 | 530 |
| » minorities | 17 | 645 |
| » multi-channel marketing | 19 | 643 |
| » new and improved | 27 | 635 |
| » online ad market | 208 | 454 |
| » pearls of wisdom | 60 | 602 |
| » people | 20 | 642 |
| » personalization | 21 | 641 |
| » political parties & organizations | 9 | 653 |
| » privacy | 57 | 605 |
| » promotions | 5 | 657 |
| » publishing | 66 | 596 |
| » real estate | 1 | 661 |
| » rich media | 38 | 624 |
| » search engine marketing | 171 | 491 |
| » Segmentation & Markets | 2 | 660 |
| » seniors | 7 | 655 |
| » sex sells | 2 | 660 |
| » signs of doom | 17 | 645 |
| » signs of recovery | 2 | 660 |
| » signs of what's to come | 203 | 459 |
| » small business | 11 | 651 |
| » spam & anti-spam | 47 | 615 |
| » Spanish-speaking | 13 | 649 |
| » syndication & RSS | 8 | 654 |
| » technical innovation | 61 | 601 |
| » telecom | 109 | 553 |
| » text ads | 37 | 625 |
| » tools & software | 67 | 595 |
| » top stories | 15 | 647 |
| » travel | 9 | 653 |
| » user experience | 116 | 546 |
| » viral marketing & social media | 208 | 454 |
| » weblog marketing | 37 | 625 |
| » women | 24 | 638 |
| » worst practices | 9 | 653 |
| » Youth | 55 | 607 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
More Evidence Mobile Marketing Budgets Are Growing
Evidence is accumulating that companies are shifting more resources into their mobile marketing budgets. Matt Miller, senior vice president of strategy and analytics at Performics, told Mobile Marketer that this past holiday season was an inflection point for many brands as they watched mobile capture a greater share of e-commerce sales. Also, while mobile clicks have more than double in terms of their share in the past y [...]
Posted: Monday, April 2nd 2012
Closing Bell: Zuckerberg in China | Cisco buys ClearAccess | Siri
Global:
Zuckerberg's China trip sparks Facebook frenzy.
Business Strategies:
Cisco buys ClearAccess, bolsters network management software.
Google [...]
Posted: Wednesday, March 28th 2012
The Ever-growing Role Mobile Has in Marketers' Budgets
Mobile, once barely its own line item in marketers' budgets, is increasingly assuming larger and larger portions. This has been clear by the rapidly proliferating formats and providers targeting the mobile ad space. It is also made clear by consumers’ own embrace of anything mobile, according to Nexage CMO, Victor Milligan.
"There has been this rising pressure on brands to more aggressively drive their mobile marketing strategy, just so [...]
Posted: Tuesday, March 13th 2012
Top News: iPad 3 | AdWords terms get clarification | Video game sales plunge
iPad 3:
The iPad is unbeatable.
Mobile hotspot included in Verizon’s iPad 4G LTE data plan.
Apple may [...]
Posted: Friday, March 9th 2012
Who's Using Facebook? With Reach Generator Demographics Are More Important Than Ever
As expected Facebook introduced new ad offerings at its fMC conference on Wednesday. These included display premium ads on the log-out page and Sponsored Stories in the News Feed on mobile devices. It also debuted Offers, a fort in which businesses can share discounts and promotions directly from a Facebook Page. They can be distributed through the News Feed or a Sponsored Stories an [...]
Posted: Thursday, March 1st 2012
Top News: Android apps and PlayBook | Flurry study on mobile ads | Twitter in Russia
Mobile Marketing:
Android apps on the PlayBook can keep their built-in ads, won't support RIM ads.
Flurry: mobile ads still get the short straw in brand spend.
Mobile Computing:
[...]
Posted: Tuesday, February 21st 2012
Top News: Tumblr reaches 120M each month | YouTube hits 4B views a day | Google+ sign up
Social Media:
Tumblr now reaches 120M people each month.
YouTube hits 4 billion daily video views.
Google doubles Plus membership with brute [...]
Posted: Monday, January 23rd 2012
Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride
Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer [...]
Posted: Thursday, January 19th 2012
Top News: comScore and display ads service | AdWords ad extensions | More on SOPA
Online Ad Industry:
comScore Study: A third of ad impressions are never seen.
Social Media:
Foursquare now displays pricing menus powered by SinglePlatform.
Search:
[...]
Posted: Thursday, January 19th 2012
Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing
Privacy:
Google tackles online privacy in unusual ad blitz.
Signs of What's to Come:
Apple to announce tools, platform to 'digitally destroy' textbook publishing.
Big firms [...]
Posted: Tuesday, January 17th 2012
Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions
Online Ad Market:
Banner future for digital advertising.
Search:
Google’s jaw-dropping sponsored post campaign for Chrome.
Google is [...]
Posted: Tuesday, January 3rd 2012
Top News: Facebook explains adverts | Top trends in 2011 | Privacy changes
Social Media:
Facebook explains adverts in bid to pacify users.
Facebook reveals top games of 2011.
Privacy:
45 privacy changes Facebook will make to [...]
Posted: Thursday, December 22nd 2011