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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Top Industry News for 9-23-10: Facebook puts up friends for sale
Social Media:
Facebook friends for sale as advertising seeks clicking cliques.
Facebook said to be working on phones with INQ for AT&T.
LinkedIn to [...]
Posted: Thursday, September 23rd 2010
Users-generated Videos Drive Weather Channel Visits
iWitness Weather, a feature the Weather Channel introduced in May, has generated a 58% increase in visitors to that section. Total approved photo and video submissions have increased 102% since then as well. The introduction of the feature, which is powered by KickApps Corp. was part of the Weather Channel's recently launched redesign to make the site more en [...]
Posted: Wednesday, September 1st 2010
Targeting Doctors with the iStethoscope
An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope turns the iPhone into a, as the name suggests, stethoscope, allowing the doctor to listen to a heartbeat and see the heart waveform. The free app is ad-supported. There is also a professional version that is ad-free, called iStethoscope Pro.
De [...]
Posted: Tuesday, August 31st 2010
Top Industry News for 8-26-10: Apple and Google ready for mobile ad war
Mobile Marketing:
Apple and Google prepare for mobile ad war.
Mophie and Intuit partner to create Complete Card Solution for iPhone.
E-readers are [...]
Posted: Thursday, August 26th 2010
Bank of America to Test Smartphone Payment System
Bank of America is planning to test a program in September that would let customers use their smartphones to pay for purchases in stores. Under the program, which will run through the end of the year in the New York area, participants will install small chips in their devices that emit radio signals over very short distances (via Reuters).
Customers would then "bump" or wave their phones with or at the point-of-sale devices i [...]
Posted: Friday, August 20th 2010
Rachael Ray Adds to iPhone Foodie Apps
Rachael Ray, the best-selling cookbook author and TV personality, is expanding her brand in the digital arena with a new iPhone app and Twitter account.
The app, called Tasty Bytes, is similar to the growing number of foodie and celebrity chef apps in that it has a range of tools designed helps users get a meal from the gr [...]
Posted: Monday, August 16th 2010
Will Users Revolt Against the New Mobile Ad Formats?
A new generation of mobile ads are coming to market that are more entertaining and engaging than earlier banner or search ads - and all encompassing on the screen.
As more of these ads make their way into the mainstream mobile environment, it will be interesting to see how users react. Will these new ads be similar to banner ads - namely, consumers just learn to ignore them? Or will consumers be [...]
Posted: Wednesday, August 11th 2010
Marketing Data RoundUp: Big companies still don't get social media
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Big companies Still Don't Get Social Media
Only one-third of large companies with revenues of $100+ million are currently using Facebook to reach customers globally, with the biggest challenges being the management of information, measuremen [...]
Posted: Wednesday, August 4th 2010