Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 600 | 1274 |
| » ad pricing | 46 | 1828 |
| » ad selling | 216 | 1658 |
| » ad targeting | 585 | 1289 |
| » ad technologies & vendors | 638 | 1236 |
| » advertainment | 135 | 1739 |
| » Advertising | 1 | 1873 |
| » affiliate marketing | 7 | 1867 |
| » agencies & ad departments | 209 | 1665 |
| » alternative marketing | 304 | 1570 |
| » Asia/Pacific | 58 | 1816 |
| » automotive | 44 | 1830 |
| » b2b | 21 | 1853 |
| » best practices | 87 | 1787 |
| » Beyond Marketing | 1 | 1873 |
| » Big Picture | 4 | 1870 |
| » biz buzz | 358 | 1516 |
| » branding | 196 | 1678 |
| » broadband | 155 | 1719 |
| » campaigns & creatives of note | 278 | 1596 |
| » case studies | 19 | 1855 |
| » co-op marketing & partnerships | 162 | 1712 |
| » computers & tech | 181 | 1693 |
| » consumer packaged goods | 66 | 1808 |
| » CRM | 17 | 1857 |
| » cross media | 251 | 1623 |
| » demographics | 196 | 1678 |
| » direct marketing | 145 | 1729 |
| » domain names | 59 | 1815 |
| » don't believe the hype | 25 | 1849 |
| » e-commerce | 304 | 1570 |
| » email marketing | 164 | 1710 |
| » entertainment | 376 | 1498 |
| » Europe | 139 | 1735 |
| » events | 17 | 1857 |
| » finance | 29 | 1845 |
| » global | 57 | 1817 |
| » healthcare | 13 | 1861 |
| » How-to | 15 | 1859 |
| » I-PR & business communications | 12 | 1862 |
| » instant messaging marketing | 70 | 1804 |
| » interviews | 9 | 1865 |
| » intrusive formats | 21 | 1853 |
| » Latin America | 13 | 1861 |
| » legal, government & regulation | 335 | 1539 |
| » loyalty & retention | 59 | 1815 |
| » major account moves | 36 | 1838 |
| » major brands | 295 | 1579 |
| » major players news | 445 | 1429 |
| » Marketing | 1 | 1873 |
| » measurement & analytics | 141 | 1733 |
| » media convergence | 350 | 1524 |
| » minorities | 25 | 1849 |
| » multi-channel marketing | 82 | 1792 |
| » new and improved | 190 | 1684 |
| » nonsense & parodies | 5 | 1869 |
| » pearls of wisdom | 174 | 1700 |
| » people | 58 | 1816 |
| » personalization | 88 | 1786 |
| » political parties & organizations | 39 | 1835 |
| » privacy | 177 | 1697 |
| » promotions | 57 | 1817 |
| » publishing | 260 | 1614 |
| » real estate | 6 | 1868 |
| » research & stats | 662 | 1212 |
| » rich media | 162 | 1712 |
| » Sales | 2 | 1872 |
| » search engine marketing | 503 | 1371 |
| » Segmentation & Markets | 3 | 1871 |
| » seniors | 9 | 1865 |
| » sex sells | 7 | 1867 |
| » signs of doom | 31 | 1843 |
| » signs of recovery | 6 | 1868 |
| » signs of what's to come | 626 | 1248 |
| » small business | 32 | 1842 |
| » spam & anti-spam | 144 | 1730 |
| » Spanish-speaking | 24 | 1850 |
| » syndication & RSS | 39 | 1835 |
| » technical innovation | 231 | 1643 |
| » telecom | 284 | 1590 |
| » text ads | 124 | 1750 |
| » tools & software | 355 | 1519 |
| » top stories | 78 | 1796 |
| » travel | 27 | 1847 |
| » user experience | 348 | 1526 |
| » Verticals & Sector | 1 | 1873 |
| » viral marketing & social media | 697 | 1177 |
| » weblog marketing | 88 | 1786 |
| » women | 48 | 1826 |
| » worst practices | 23 | 1851 |
| » Youth | 114 | 1760 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr [...]
Posted: Wednesday, May 16th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Closing Bell: Facebook buys TagTile | Instagram's 40M users | Domain name extension
Social Media:
Facebook buys TagTile.
What Facebook should buy next.
Instagram h [...]
Posted: Friday, April 13th 2012
Wrigley's Orbit Tries Out Mobile Video Ads
Wrigley’s Orbit gum is expanding its digital marketing to include mobile video ads. The ads, which focus on how the gum can solve bad breath, is running inside E!’s iPhone app. It also includes mobile polls, social media and participation in a sweepstakes, Mobile Marketer reports.
Wrigley’s is among a surprisingly minority of brands trying out this ad channel.
Mobile Rich Media Shows Si [...]
Posted: Friday, April 13th 2012
Closing Bell: Facebook gives users more info | Boeing Android phone | Microsoft roadmap
Privacy:
Facebook’s 'Download Your Information' in three easy steps.
E-books:
E-Book Pricing: Apple's lawsuit is only half the picture.
Mobile Computing:
Boeing [...]
Posted: Thursday, April 12th 2012
One Way Or Another, iPads Are Becoming Part of the Retail Experience
Sephora, the cosmetics retailer, has just invested in a major makeover of its own. It has overhauled its digital operations with a new webpage, new mobile site and new iPhone app, Forbes.com reports. It is also testing iPads in some 20 stores, Sephora Direct’s senior vice president Julie Bornstein told Forbes. Customers use it to navigate Sephora’s considerable online inventory whi [...]
Posted: Thursday, April 12th 2012
Closing Bell: TripAdvisor | Yammer buys OneDrum | Google's popularity
Social Media:
How TripAdvisor is avoiding the 'travel site echo chamber'.
Productivity:
Yammer buys OneDrum for office collaboration tools.
Business Strategies:
[...]
Posted: Wednesday, April 11th 2012
Top News: Publishers shun Amazon | Spotify's web play button | Considering comments
Ecommerce:
Some big-six publishers refuse to sign new contracts with Amazon.
Social Media:
Are photos apps a business?
Spotify [...]
Posted: Wednesday, April 11th 2012
Closing Bell: Maryland law outlaws asking for Facebook password | iPhone 5 | Toshiba 13-inch tablet
Legal/Regulatory:
Maryland passes bills banning employers from seeking online passwords.
Mobile Computing:
The latest chatter on iPhone 5.
T-Mob [...]
Posted: Tuesday, April 10th 2012
Top News: Facebook buys Instagram | Adobe online ad report | Windows strategies
Business Strategies:
Facebook snaps up Instagram app for $1 billion.
How Google is using OpenFlow to lower its network costs.
Online Ad Market:
Adobe online ad report: Search spending up 16%, mobile traffic [...]
Posted: Tuesday, April 10th 2012
The Latest Mobile Ad Networks: Cheaper, Integrated and More Private
Mobile ad networks are evolving as major players make changes in pricing, partnerships, policies such as privacy and feature sets to remain competitive.
Competitive Pricing
Apple continues to make concessions on pricing with its iAd network. In February, AdAge reported, it reduced the iAd minimum ad spend to $100,000 from $500,000. Two years ago it was $ [...]
Posted: Monday, April 9th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012