Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 600 | 1177 |
| » ad pricing | 46 | 1731 |
| » ad selling | 216 | 1561 |
| » ad targeting | 585 | 1192 |
| » ad technologies & vendors | 638 | 1139 |
| » advertainment | 135 | 1642 |
| » Advertising | 1 | 1776 |
| » affiliate marketing | 7 | 1770 |
| » agencies & ad departments | 209 | 1568 |
| » alternative marketing | 304 | 1473 |
| » Asia/Pacific | 58 | 1719 |
| » automotive | 44 | 1733 |
| » b2b | 21 | 1756 |
| » best practices | 87 | 1690 |
| » Beyond Marketing | 1 | 1776 |
| » Big Picture | 4 | 1773 |
| » biz buzz | 358 | 1419 |
| » branding | 196 | 1581 |
| » broadband | 155 | 1622 |
| » campaigns & creatives of note | 278 | 1499 |
| » case studies | 19 | 1758 |
| » co-op marketing & partnerships | 162 | 1615 |
| » computers & tech | 181 | 1596 |
| » consumer packaged goods | 66 | 1711 |
| » CRM | 17 | 1760 |
| » cross media | 251 | 1526 |
| » demographics | 196 | 1581 |
| » direct marketing | 145 | 1632 |
| » domain names | 59 | 1718 |
| » don't believe the hype | 25 | 1752 |
| » e-commerce | 304 | 1473 |
| » email marketing | 164 | 1613 |
| » entertainment | 376 | 1401 |
| » Europe | 139 | 1638 |
| » events | 17 | 1760 |
| » finance | 29 | 1748 |
| » global | 57 | 1720 |
| » healthcare | 13 | 1764 |
| » How-to | 15 | 1762 |
| » I-PR & business communications | 12 | 1765 |
| » instant messaging marketing | 70 | 1707 |
| » interviews | 9 | 1768 |
| » intrusive formats | 21 | 1756 |
| » Latin America | 13 | 1764 |
| » legal, government & regulation | 335 | 1442 |
| » loyalty & retention | 59 | 1718 |
| » major account moves | 36 | 1741 |
| » major brands | 295 | 1482 |
| » major players news | 445 | 1332 |
| » Marketing | 1 | 1776 |
| » measurement & analytics | 141 | 1636 |
| » media convergence | 350 | 1427 |
| » minorities | 25 | 1752 |
| » multi-channel marketing | 82 | 1695 |
| » new and improved | 190 | 1587 |
| » nonsense & parodies | 5 | 1772 |
| » online ad market | 529 | 1248 |
| » pearls of wisdom | 174 | 1603 |
| » people | 58 | 1719 |
| » personalization | 88 | 1689 |
| » political parties & organizations | 39 | 1738 |
| » privacy | 177 | 1600 |
| » promotions | 57 | 1720 |
| » publishing | 260 | 1517 |
| » real estate | 6 | 1771 |
| » research & stats | 662 | 1115 |
| » rich media | 162 | 1615 |
| » Sales | 2 | 1775 |
| » search engine marketing | 503 | 1274 |
| » Segmentation & Markets | 3 | 1774 |
| » seniors | 9 | 1768 |
| » sex sells | 7 | 1770 |
| » signs of doom | 31 | 1746 |
| » signs of recovery | 6 | 1771 |
| » small business | 32 | 1745 |
| » spam & anti-spam | 144 | 1633 |
| » Spanish-speaking | 24 | 1753 |
| » syndication & RSS | 39 | 1738 |
| » technical innovation | 231 | 1546 |
| » telecom | 284 | 1493 |
| » text ads | 124 | 1653 |
| » tools & software | 355 | 1422 |
| » top stories | 78 | 1699 |
| » travel | 27 | 1750 |
| » user experience | 348 | 1429 |
| » Verticals & Sector | 1 | 1776 |
| » viral marketing & social media | 697 | 1080 |
| » weblog marketing | 88 | 1689 |
| » women | 48 | 1729 |
| » worst practices | 23 | 1754 |
| » Youth | 114 | 1663 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr [...]
Posted: Wednesday, May 16th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook
Business Buzz:
Chirpify launches digital music platform
Business Strategies:
P&G Leans on Digital in Corporate-Image Push
Corporations Must “Put on a Human Face†to [...]
Posted: Wednesday, April 25th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012