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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 600 | 1607 |
| » ad pricing | 46 | 2161 |
| » ad selling | 216 | 1991 |
| » ad targeting | 585 | 1622 |
| » ad technologies & vendors | 638 | 1569 |
| » advertainment | 135 | 2072 |
| » Advertising | 1 | 2206 |
| » affiliate marketing | 7 | 2200 |
| » agencies & ad departments | 209 | 1998 |
| » alternative marketing | 304 | 1903 |
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| » automotive | 44 | 2163 |
| » b2b | 21 | 2186 |
| » best practices | 87 | 2120 |
| » Beyond Marketing | 1 | 2206 |
| » Big Picture | 4 | 2203 |
| » biz buzz | 358 | 1849 |
| » broadband | 155 | 2052 |
| » campaigns & creatives of note | 278 | 1929 |
| » case studies | 19 | 2188 |
| » co-op marketing & partnerships | 162 | 2045 |
| » computers & tech | 181 | 2026 |
| » consumer packaged goods | 66 | 2141 |
| » CRM | 17 | 2190 |
| » cross media | 251 | 1956 |
| » demographics | 196 | 2011 |
| » direct marketing | 145 | 2062 |
| » domain names | 59 | 2148 |
| » don't believe the hype | 25 | 2182 |
| » e-commerce | 304 | 1903 |
| » email marketing | 164 | 2043 |
| » entertainment | 376 | 1831 |
| » Europe | 139 | 2068 |
| » events | 17 | 2190 |
| » finance | 29 | 2178 |
| » global | 57 | 2150 |
| » healthcare | 13 | 2194 |
| » How-to | 15 | 2192 |
| » I-PR & business communications | 12 | 2195 |
| » instant messaging marketing | 70 | 2137 |
| » interviews | 9 | 2198 |
| » intrusive formats | 21 | 2186 |
| » Latin America | 13 | 2194 |
| » legal, government & regulation | 335 | 1872 |
| » loyalty & retention | 59 | 2148 |
| » major account moves | 36 | 2171 |
| » major brands | 295 | 1912 |
| » major players news | 445 | 1762 |
| » Marketing | 1 | 2206 |
| » measurement & analytics | 141 | 2066 |
| » media convergence | 350 | 1857 |
| » minorities | 25 | 2182 |
| » multi-channel marketing | 82 | 2125 |
| » new and improved | 190 | 2017 |
| » nonsense & parodies | 5 | 2202 |
| » online ad market | 529 | 1678 |
| » pearls of wisdom | 174 | 2033 |
| » people | 58 | 2149 |
| » personalization | 88 | 2119 |
| » political parties & organizations | 39 | 2168 |
| » privacy | 177 | 2030 |
| » promotions | 57 | 2150 |
| » publishing | 260 | 1947 |
| » real estate | 6 | 2201 |
| » research & stats | 662 | 1545 |
| » rich media | 162 | 2045 |
| » Sales | 2 | 2205 |
| » search engine marketing | 503 | 1704 |
| » Segmentation & Markets | 3 | 2204 |
| » seniors | 9 | 2198 |
| » sex sells | 7 | 2200 |
| » signs of doom | 31 | 2176 |
| » signs of recovery | 6 | 2201 |
| » signs of what's to come | 626 | 1581 |
| » small business | 32 | 2175 |
| » spam & anti-spam | 144 | 2063 |
| » Spanish-speaking | 24 | 2183 |
| » syndication & RSS | 39 | 2168 |
| » technical innovation | 231 | 1976 |
| » telecom | 284 | 1923 |
| » text ads | 124 | 2083 |
| » tools & software | 355 | 1852 |
| » top stories | 78 | 2129 |
| » travel | 27 | 2180 |
| » user experience | 348 | 1859 |
| » Verticals & Sector | 1 | 2206 |
| » viral marketing & social media | 697 | 1510 |
| » weblog marketing | 88 | 2119 |
| » women | 48 | 2159 |
| » worst practices | 23 | 2184 |
| » Youth | 114 | 2093 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr [...]
Posted: Wednesday, May 16th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
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Posted: Friday, May 11th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012