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Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

NPR Goes Hyperlocal

Count National Public Radio among the recent media sources to focus on local news coverage as a way to survive in the publishing industry these days. The public broadcaster recently received a $3 million grant from the Corporation for Public Broadcasting and the John S. and James L. Knight Foundation. The two-year experiment will focus on 12 as yet unnamed stations around the U.S. and incorporate l  [...]
Posted: Tuesday, October 6th 2009

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

NAA: Online Newspapers Doing Better than Ever

Despite news that ad revenue is slowing down, the Newspaper Association of America reports that traffic to newspaper websites continues to grow, reports MediaPost. The NAA numbers show 59 million people visited newspaper websites in the first quarter of the year, up 5.3 percent over the same period in 2006. Page views are also up, from 2.7 billion in Q1 2006 to 3.1 billi  [...]
Posted: Wednesday, April 25th 2007

Publishers Ponder Future of Subscriptions Online

Websites have long been seen by publishers as a good source of print subscriptions, but publishers are split over whether online subscriptions are still growing or have peaked, reports MediaWeek. Some circulation directors say online subscriber generation has flattened at its current 10 percent industry average. Some publishers beat that average by rolling more money into new promotions and  [...]
Posted: Tuesday, April 10th 2007

MySpace Could Finally Start Making Serious Ad Money

Advertising revenue from MySpace could finally start to rise substantially - two years after the social-networking site was bought by News Corp., writes BusinessWeek. In 2006 MySpace accounted for just $90 million in ad sales for Fox Interactive. This year, though, an analyst at Merrill Lynch says that could skyrocket to $271 million. A good portion come fr  [...]
Posted: Wednesday, April 4th 2007

Online News Readers Pay More Attention Than Print Readers

Results from a new survey debunk the myth that web surfers quickly skip over content, finding that online news readers consume more information than print readers. The EyeTrack07 survey by the Poynter Institute discovered that, on average, online readers get through 77 percent of the news that they select for reading, print newspaper readers read 62 percent, and tabloid readers about 57 percent, Reuters   [...]
Posted: Friday, March 30th 2007

Media Buyers Win When Portals Bid against Each Other

Ad agency The Gate Worldwide had online portals and publishers bidding against each other in an innovative online auction, with the prize being online advertising dollars from a Gate client, reports MediaPost. The advertiser, State Street Global Advisors, will run most of its ads on AOL, which won the bidding process. MSN will run a smaller ad   [...]
Posted: Thursday, March 29th 2007

Gotoit Shows How Online, Cable Viewing Differ

Usage of the same ad-supported video content differs greatly depending on whether it's consumed on cable or over the internet, writes MediaPost, citing findings from Gotoit Media, a company that serves ad-supported video-on-demand for both online and cable operators. Gotoit's business model enables it to compare directly how users of the t  [...]
Posted: Thursday, March 29th 2007

Marriott CEO Opens up Discussion by Blogging

Chairman and CEO of Marriott International Bill Marriott is already getting positive results from a blog he launched last month. According to Three Minds, the blog encapsulates what blogging is all about - and what it can ultimately can do for a brand by telling stories, listening and learning from customers, and putting a face to th  [...]
Posted: Monday, February 19th 2007

Salon Ad Revenue Outpaces Subscriber Fees

Online magazine Salon's share of revenue from ad sales has grown to eclipse revenues from the subscriber fees it initially based its business model on, according to ClickZ. Salon serves ads to non-members and non-premium members before displaying an article the reader has chosen. Premium subscribers pay for an ad-free experience, a privilege that has cost $30-35 a year but will go up  [...]
Posted: Friday, February 16th 2007

Behavioral Targeting Finds Audience Sweet Spot for Snapple

Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple's new premium line of  "Good for You" green teas, which the company assumed would target fitness nuts (via AdAge). To test that theory, MEC Interaction w  [...]
Posted: Wednesday, January 24th 2007

Sunkist's One Tree Hill Promo a '360-Degree' Effort

The CW network is teaming with one advertiser, the Sunkist line of sodas sold by Cadbury Schweppes, to ask viewers of the show One Tree Hill to create video entries in a contest with an unusual grand prize: a role in an episode for the creator of the winning spot, filmed on location in the winner’s hometown, reports the New York Times. The entrants are being as  [...]
Posted: Friday, December 8th 2006

Wal-Mart Shuts Down MySpace Clone

After just 10 weeks, Wal-Mart has pulled the plug on "The Hub," a social-networking site for teens that the nation's largest retailer had hoped would become a competitor for MySpace. When users try to access the The Hub, they are greeted with the message "Sorry, but the School Your Way promotion has ended," Forbes reports. Though unclear whether Wal-Mart orig  [...]
Posted: Wednesday, October 4th 2006

Mags Snare Students with Free Digital Issues

The Magazine Publishers of America hopes to turn more college students into magazine readers while introducing them to a digital form of publishing - and is giving away thousands of digital subscriptions to magazines. The digital editions, reached by a link within an email message, is a replica of the magazine, complete with text, photos and advertising, writes the New York Times (  [...]
Posted: Thursday, September 7th 2006

New Book: 37 Percent of Advertising Wasted

The authors of a new book, What Sticks, tracked campaigns from 36 top advertisers over five years and concluded that 37 percent of advertising is wasted. What Sticks, written by Rex Briggs, a market researcher and founder of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, concludes that it's po  [...]
Posted: Wednesday, August 9th 2006

Dove's Calming Night a Cross-Media Success

Unilever Dove brand's successful campaign for a new line of Calming Night soaps and lotions relied on a mix of old and new media - and was one of the first and largest online launches of consumer packaged goods, writes MediaPost. Dove teamed with Mindshare Entertainment to create mini-site DoveNight.com, featuring three webisodes starring Emmy-winning actress  [...]
Posted: Wednesday, May 17th 2006

MPA Site Adds Digital Media Section

To help magazines leverage their brands online, the Magazine Publishers of America website has added a section called "Digital," which offers articles, blogs and press releases on digital trends, links to ABC circulation data for magazine digital editions, and advertising case studies that use magazine websites, writes BtoB Online.   [...]
Posted: Tuesday, December 13th 2005

Behavioral Media Study Shows Largest Benefits Go to Publishers

A 24/7 Real Media study of behavioral marketing incremental performance showed that some campaigns experienced extremely steep performance gains. The study used 24/7's OnTarget behavioral targeting mechanism and found that the gains were greatly exaggerated when combined with contextual  [...]
Posted: Monday, April 4th 2005