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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1185 | 323 |
| » ad pricing | 314 | 1194 |
| » ad targeting | 640 | 868 |
| » ad technologies & vendors | 525 | 983 |
| » advertainment | 84 | 1424 |
| » affiliate marketing | 18 | 1490 |
| » agencies & ad departments | 216 | 1292 |
| » alternative marketing | 220 | 1288 |
| » Asia/Pacific | 30 | 1478 |
| » automotive | 66 | 1442 |
| » b2b | 52 | 1456 |
| » best practices | 96 | 1412 |
| » biz buzz | 451 | 1057 |
| » branding | 173 | 1335 |
| » broadband | 187 | 1321 |
| » campaigns & creatives of note | 101 | 1407 |
| » case studies | 11 | 1497 |
| » co-op marketing & partnerships | 105 | 1403 |
| » computers & tech | 48 | 1460 |
| » consumer packaged goods | 25 | 1483 |
| » CRM | 1 | 1507 |
| » cross media | 160 | 1348 |
| » deep coverage | 1 | 1507 |
| » demographics | 186 | 1322 |
| » direct marketing | 70 | 1438 |
| » domain names | 30 | 1478 |
| » don't believe the hype | 15 | 1493 |
| » e-commerce | 126 | 1382 |
| » email marketing | 22 | 1486 |
| » entertainment | 283 | 1225 |
| » Europe | 56 | 1452 |
| » events | 8 | 1500 |
| » finance | 36 | 1472 |
| » global | 27 | 1481 |
| » healthcare | 18 | 1490 |
| » How-to | 1 | 1507 |
| » I-PR & business communications | 5 | 1503 |
| » instant messaging marketing | 7 | 1501 |
| » interviews | 5 | 1503 |
| » intrusive formats | 27 | 1481 |
| » Latin America | 7 | 1501 |
| » legal, government & regulation | 73 | 1435 |
| » loyalty & retention | 35 | 1473 |
| » major account moves | 11 | 1497 |
| » major brands | 198 | 1310 |
| » major players news | 801 | 707 |
| » measurement & analytics | 129 | 1379 |
| » media convergence | 230 | 1278 |
| » minorities | 12 | 1496 |
| » mobile marketing | 52 | 1456 |
| » multi-channel marketing | 31 | 1477 |
| » new and improved | 240 | 1268 |
| » nonsense & parodies | 12 | 1496 |
| » online ad market | 614 | 894 |
| » pearls of wisdom | 15 | 1493 |
| » people | 52 | 1456 |
| » personalization | 36 | 1472 |
| » political parties & organizations | 22 | 1486 |
| » privacy | 31 | 1477 |
| » promotions | 31 | 1477 |
| » real estate | 17 | 1491 |
| » research & stats | 282 | 1226 |
| » rich media | 237 | 1271 |
| » search engine marketing | 269 | 1239 |
| » Segmentation & Markets | 1 | 1507 |
| » seniors | 1 | 1507 |
| » sex sells | 6 | 1502 |
| » signs of doom | 55 | 1453 |
| » signs of recovery | 38 | 1470 |
| » signs of what's to come | 458 | 1050 |
| » small business | 49 | 1459 |
| » spam & anti-spam | 5 | 1503 |
| » Spanish-speaking | 13 | 1495 |
| » syndication & RSS | 58 | 1450 |
| » technical innovation | 59 | 1449 |
| » telecom | 21 | 1487 |
| » text ads | 210 | 1298 |
| » tools & software | 220 | 1288 |
| » top stories | 447 | 1061 |
| » travel | 20 | 1488 |
| » user experience | 169 | 1339 |
| » viral marketing & social media | 46 | 1462 |
| » weblog marketing | 138 | 1370 |
| » women | 53 | 1455 |
| » worst practices | 65 | 1443 |
| » Youth | 17 | 1491 |
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
For Better or Worse, Demand Media's Plans Tied to Google
Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process.
Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s [...]
Posted: Monday, August 9th 2010
CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash
CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal.
Allowing for streaming video directly on the iPad allows users to bypass [...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Will NYTimes, AOL Finally Prove That Hyperlocal News Works?
The New York Times and apparently AOL are the latest publishers to try their hands - again - at hyper local news. The New York Times has a handful of such initiatives underway; it announced its latest this week - a new partnership with NYU's journalism students and professors to launch a new local news site covering the East Villa [...]
Posted: Thursday, February 25th 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Unicast: 10 Tips for Publishers to Increase Ad Visibility
The top issue for online advertisers - at least as they state their objectives to publishers - is that they want more eyeballs on their product.
So says Unicast, which offers the following tips to help publishers make the best use of the various formats and strategies that exist to do exactly that.
1. Develop at least three different creatives [...]
Posted: Monday, February 22nd 2010
Kia Campaign Reaches across Dozens of Digital Mags via Zinio
Kia is the first advertiser to user Zinio’s newly created Publisher Advertising Network (ZPAN), which allows an advertiser to purchase ads in digital editions of multiple magazines.
Magazine publishers have actively sought out ways to create editions of their products for readers who wish to access magazine content on the web or via mobile devices, and Zinio helps by creating digital editions of magazines for publishers. But as of yet, few single magazine [...]
Posted: Monday, February 22nd 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Vertical Ad Networks Go Local
Ad networks are not only grouping themselves into industry vertical specialties - there are also signs that they are beginning to segment themselves based on location.
That is one conclusion to be drawn from the recent launch of SLOAN, the Sacramento Local Online Ad Network. The Sacramento Press launched SLOAN la [...]
Posted: Friday, January 8th 2010
Online Newspaper Ad Revenue Falls 17%
Online newspaper advertising revenue dropped by a precipitous 17% in Q309, compared with the same quarter in 2008, from $750 million last year to $623 million this year, according to the most recent figures released by the Newspaper Association of America (NAA).
That number, though, pales in comparison with the total newspaper revenue decline of 28%, writes [...]
Posted: Monday, November 23rd 2009
Star Tribune, CarSoup.com Target Auto Ad Dollars
The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising.
The partnership, which begins Dec. 1, 2009, will give visi [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
E-Reader Wars Add Ad Opportunities
Barnes & Noble this week unveiled its widely anticipated Nook electronic reading device, which joins a handful of similar devices on or soon-to-be on the market. The Nook, which B&N said will start shipping in November, i [...]
Posted: Wednesday, October 21st 2009
AP To Raise Rates To News Services
In the growing debate over paid vs. free content, the AP is reportedly looking at its current licensing arrangements with news organizations. Specifically, they're looking at charging more for premium content delivered in a more timely manner.
The current rate charged to AP clients includes access to all of their material free from exclusivity.
The new approach would see the AP offering certain con [...]
Posted: Thursday, October 8th 2009