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Top Industry News for 8-30-10: Google, AP reach agreement over content

Publishing: Google, AP reach licensing agreement. Social Media: Google buys Angstro, hires co-founder to build social networking service. Customer loyalty   [...]
Posted: Monday, August 30th 2010

NanaBlogs Attracts Web Savvy Seniors

The NanaBlogs, a new online community for grandmothers who want to participate in social networking with other grandmothers as well as blog, is a testament to the growing numbers of seniors, or "matures" on the web. The idea for NanaBlogs, the brainchild of Teresa Bell Kindred, a retired high school history teacher, author and magazine columnist, came in part from one of Kindred's magazine columns e  [...]
Posted: Tuesday, December 15th 2009

Seniors Power 20% Rise in Career-Site Visits

The number of unique US visitors to career-development websites increased 20% year-over-year, rising from 41.5 in January 2008 to 49.7 million in January 2009. And it was fueled in part by a surge in visitors ages 65+, which are apparently still in the job market, according to data from Nielsen Online. CareerBuilder Network was the #1 online career development destina  [...]
Posted: Monday, March 2nd 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

YourCity.MD Boasts Biggest Geo-Targeted Online Ad Network in US

Medical and information network YourCity.MD has set up its own geo-targeted online ad network -- what it's calling the largest such network in the US -- spanning 450 cities. The ad network reaches 215 million online users with an annual spend of $200 billion in out-of-pocket healthcare costs. Per its Q3 2007 US Interactive Marketer Online Survey, Forrester Research observed  [...]
Posted: Friday, August 1st 2008

Nine in 10 Women Find Health Haven Online

The internet - rather than healthcare professionals - is by far US households' main source for healthcare information, and women more frequently than men seek such information online, according to a recent Burst Media survey, reports MarketingCharts. Burst surveyed some 3,700 web users 18 years and older on how they research hea  [...]
Posted: Tuesday, September 18th 2007

Four in 10 Americans Read Blogs, One-Third Click on Ads

Nearly 4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is, according to a recent Synovate/MarketingDaily study, reports MarketingCharts. Moreover, "8 percent of Americans currently have their own blog," sa  [...]
Posted: Thursday, September 6th 2007

US Internet Users Embrace Digital Imaging, Consider Canon Best Brand

US internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras, with Kodak, Sony, and Nikon also receiving support for the title, according to a larger-scope, technology-based study conducted in the spring by Ipsos Insight, MarketingCharts reports. Some 24 percent of Internet users chos  [...]
Posted: Friday, August 24th 2007

Online Gaming Growing, Second only to Board Games

Online gaming is the preferred way to play for nearly a quarter of U.S. adults, who prefer it to packaged software games, TV game shows and mobile devices, according to a new study by market researcher Synovate, conducted for casual-gaming destination Vendare Media's Uproar network. When asked which type of game play is "most rewarding to you," nearly two out of five (39 percent) chose traditional board games. However,  [...]
Posted: Tuesday, June 6th 2006

Burst: Most Users Reach Websites via Search

Most web surfers, when at home, rely primarily on search engines to navigate to websites, according to a recent Burst Media survey of 13,000 web users age 14 and older. More than 56 percent of respondents said when at home they use search engines to get to web destinations; other ways they get there consist of typing in the site's URL or using bookmarks (28 percent) and linking from other sites/advertisements (16 percent). Among teens and those 18-24 years old, fewer than half (46 percent and 4  [...]
Posted: Wednesday, August 3rd 2005

eMarketer: This Is Not Your Grandparent's Web

The senior online demographic may have little appeal now to most marketers, but today's Baby Boomers are tomorrow's seniors, and they have $1 trillion in spending power. eMarketer estimates that in 2005 there are 33.2 million people online in the US between the ages of 50 and 64, triple the number of 65+ online users. For many Boomers, the internet is an essential part of life, and financial services, health care and real es  [...]
Posted: Thursday, May 19th 2005

Small Newspaper Reduces Printing, Goes Online

Lawrence Journal-World: Small-town newspaper cuts costs by publishing online Bob Latta Many newspapers have added the online model to their publishing efforts. Few, though, have stopped printing dead tree editions. Kansas' Hesston Record has done just that. Th  [...]
Posted: Monday, September 8th 2003