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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
4 Missing iPad Features Marketers Won't Like - And One They Will
Before the iPad was launched, most of the information we had about the device was provided by Apple and a few trusted partners. With it now in stores, consumers and business can see for themselves what there is to like about it - and what is missing.
For the most part, marketers' business case for the iPad - eventual large scale adoption because of the Apple name, the promise of iPad apps etc - appears to hold true, according to the numerous reviews that ran this weekend.
That said, there [...]
Posted: Monday, April 5th 2010
CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash
CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal.
Allowing for streaming video directly on the iPad allows users to bypass [...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 3/26/10
Publishing:
Magazines use the iPad as their new barker.
U.K. newspapers to charge for web access.
Measurement & Analytics:
Facebook Insights to [...]
Posted: Friday, March 26th 2010
Ad Pricing Info for the iPad Emerges
With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term.
For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout.
"Part of being first, [...]
Posted: Thursday, March 25th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Will NYTimes, AOL Finally Prove That Hyperlocal News Works?
The New York Times and apparently AOL are the latest publishers to try their hands - again - at hyper local news. The New York Times has a handful of such initiatives underway; it announced its latest this week - a new partnership with NYU's journalism students and professors to launch a new local news site covering the East Villa [...]
Posted: Thursday, February 25th 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
AP To Raise Rates To News Services
In the growing debate over paid vs. free content, the AP is reportedly looking at its current licensing arrangements with news organizations. Specifically, they're looking at charging more for premium content delivered in a more timely manner.
The current rate charged to AP clients includes access to all of their material free from exclusivity.
The new approach would see the AP offering certain con [...]
Posted: Thursday, October 8th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
PubMatic Launches Real Time Ad Price Prediction Tool
A tool called Ad Price Prediction - released by online ad revenue optimization service PubMatic - could help publishers predict the cost of an ad unit in real time.
The predictions (pdf) are based on real time API pricing and machined algorithms. The tool has apparently already created a 70% increase on ad inventory for ten major publishers who participated in a beta trial of the unit, [...]
Posted: Monday, June 29th 2009
OpenX Scores $10 Mil in Series C
OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million.
Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open [...]
Posted: Wednesday, May 27th 2009
GOOG to Serve 'Premium' News, Unbidden, to Users
At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry.
"Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp [...]
Posted: Wednesday, April 29th 2009
YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining
In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft.
"I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is [...]
Posted: Wednesday, January 28th 2009
NYTimes Ad Revenue Declines 20% from '07
Internet ad revenues on The New York Times' online properties fell 3.8% in November, compared to a 4.6% increase in October -- marking a whopping 20% decline from this time last year.
The 3.8% slump represents the first monthly decline in online ad revenue that the company has reported to date, suggesting even the most aggress [...]
Posted: Friday, December 26th 2008