Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	75	126
» ad pricing	29	172
» ad selling	59	142
» ad targeting	73	128
» ad technologies & vendors	97	104
» advertainment	12	189
» affiliate marketing	3	198
» agencies & ad departments	14	187
» alternative marketing	11	190
» Asia/Pacific	2	199
» automotive	1	200
» b2b	4	197
» best practices	9	192
» biz buzz	30	171
» branding	15	186
» broadband	13	188
» campaigns & creatives of note	18	183
» case studies	5	196
» co-op marketing & partnerships	8	193
» computers & tech	24	177
» consumer packaged goods	2	199
» cross media	14	187
» demographics	9	192
» direct marketing	7	194
» domain names	1	200
» don't believe the hype	9	192
» e-commerce	17	184
» email marketing	14	187
» entertainment	19	182
» Europe	10	191
» events	2	199
» finance	3	198
» global	2	199
» healthcare	1	200
» How-to	1	200
» instant messaging marketing	1	200
» interviews	3	198
» intrusive formats	5	196
» legal, government & regulation	31	170
» loyalty & retention	2	199
» major account moves	3	198
» major brands	22	179
» major players news	99	102
» measurement & analytics	36	165
» media convergence	31	170
» mobile marketing	20	181
» multi-channel marketing	6	195
» new and improved	66	135
» online ad market	54	147
» pearls of wisdom	7	194
» people	1	200
» personalization	19	182
» political parties & organizations	3	198
» privacy	19	182
» real estate	3	198
» research & stats	20	181
» rich media	20	181
» search engine marketing	52	149
» Segmentation & Markets	1	200
» sex sells	1	200
» signs of doom	6	195
» signs of recovery	4	197
» signs of what's to come	66	135
» small business	1	200
» spam & anti-spam	9	192
» syndication & RSS	22	179
» telecom	7	194
» text ads	24	177
» tools & software	119	82
» top stories	73	128
» user experience	42	159
» viral marketing & social media	19	182
» weblog marketing	12	189
» women	1	200
» worst practices	4	197
» Youth	1	200

Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts

Ad Technology: Google-backed Luminate turns pictures into interactive money-makers. Mobile Computing: First Windows 'Mango' phone unveiled. Apple's new rules   [...]
Posted: Wednesday, July 27th 2011

Dispatch from the Tablet Wars: Waiting for Amazon

Amazon, according to the latest rumor, is gunning for a low-cost touch screen panel. This means a panel that only supports two-finger multitouch, TechCrunch writes, compared to the 10-finger technology underpinning the iPad and Honeycomb. The report, if it’s true, Tech Crunch says, shows that Amazon is planning to do the smart thing and compete with the iPad on pr  [...]
Posted: Tuesday, July 26th 2011

Top News: Nielsen sues comScore | Google, Yahoo, offer self-regulation plans | Google revamps DoubleClick search | SocialVibe lands $20M after social game ad success

Legal/Regulatory: Nielsen sues comScore. Google, Yahoo and TRUSTe advance self-reg plans. Judge rejects Google’s deal to digitize  [...]
Posted: Wednesday, March 23rd 2011

Top News: Google launches subscription service | Texas AG seeks Google ad rate formula | Are mobile payments the next big thing?

Mobile Marketing: Google to launch subscription service. Apple subscription rules raises anti trust issues. Google’s Schmidt   [...]
Posted: Wednesday, February 16th 2011

Winning Features for an iPad Magazine App

Conde Nast's The New Yorker tops the list of the best publication iPad apps in the U.S., as put together by media consultancy McPheters & Co's iMonitor. The list rates publications on design, functionality, and the use of rich media. The New Yorker pulled a score of 14 out of a possible 15, writes Crain's New York Business. Rebecca McPheters, president of the firm, points out that there were some "very good apps" that didn’t make it into the Top 10, including those for The New York Times, th  [...]
Posted: Thursday, November 4th 2010

Top Industry News for 9-21-10: Foursquare rolls out 2.0

Social Media: Foursquare rolls out 2.0. Twitter to step up Promoted Tweet platform. Twitter user recommendations   [...]
Posted: Tuesday, September 21st 2010

Publishers Try an End Run Around Apple's iPad Policies

Rumors are circulating that Apple is on is way to developing a digital newsstand that lets publishers sell subscriptions to magazines and newspapers. This would be separate from the individual issues marketed through the App Store, through which publishers have been selling since the iPad's launch. (via Bloomberg). Apple and such publishers as Time Warner Inc., C  [...]
Posted: Monday, September 20th 2010

People, Other Pubs Now Free on the iPad. So How Will They Make Money?

After months of an inexplicable hold up, magazine publishers starting with People magazine, will be able to offer their publications free on the iPad to magazine subscribers. Up until now, the iPad versions of People, Time, Sports Illustrated and Fortune have cost the same as the newsstand price. (via Fortune). Other magazines will be adopting this pricing structure within the next month. Fortunes ponders w  [...]
Posted: Thursday, August 19th 2010

Digg to Users: Don't Leave, v4 is Here

Much fuss was made over Digg's declining numbers earlier this year, with some commentators proclaiming Digg all but dead. But the site's next - and long awaited - iteration is almost ready, which, it is hoped, will stave off further drops. The changes, designed to help users connect and make deeper inroads in social networks with its new features, delivers an additional plus - it finally takes the reigns out of the hands of the power users,   [...]
Posted: Wednesday, June 30th 2010

Industry Buzz & News: 6/23/10

Publishing: Gourmet, dead as a magazine, returns as an app. Social Media: Are marketers training John Q. Public to whine on the web? Dell, others don't   [...]
Posted: Wednesday, June 23rd 2010

British Magazine 'Creeps' Out Readers with AR Cover

The July issue of BBC Worldwide's science and technology magazine Focus is using augmented reality to, as the magazine puts it, make your skin crawl. The front cover of the magazine shows an image of a scream-style mask - but when readers visit the 3D section of Focus magazine's website and hold the image on the cover up to their web camera, a spider will appear to crawl  [...]
Posted: Thursday, June 3rd 2010

How Vanity Fair Structured Its iPad App, Including Advertising

Vanity Fair has just unveiled its iPad app with the June issue; now in iTunes, the app offers readers two ways to view it:  In vertical mode - that is, by holding the iPad vertically - the magazine is shown with a split screen, with images at the top and text at the bottom. When readers hold the magazine horizontally, the print edition of the magazine is recreated in its entirety. This is the 'digital interpretation' of the print issue,   [...]
Posted: Thursday, May 13th 2010

3D's everwhere: in a newspaper, games, on the desktop

3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show. One is by the London newspaper The Sun, which is planning to publish a 3D edition with 3D-color ads and editorial a week before the start of the World's Cup. It is the first national newspaper to run ads and editorials in 3D, according to   [...]
Posted: Monday, May 3rd 2010

Entertainment Weekly App Tries Dual Revenue Stream

Entertainment Weekly has launched an app for the iPad that is generating a dual revenue stream without charging users but, for now, not offering full content from the print edition. E-commerce Model The app reproduces its weekly 'Must List' of recommended movies, TV, books, and music, and offers users the opportunity to purchase them via integration with iTunes, Amazon and Fandango, according to AdAge. The  [...]
Posted: Friday, April 16th 2010

Industry Buzz & News: 4/13/10

Ad Technologies & Vendors: Some early iPad apps deliver better ad experience than others. Online Ad Market: 1-800 Flowers attracts 78% of new customers through online channels. Google's Ari Paparo   [...]
Posted: Tuesday, April 13th 2010

CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash

CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal. Allowing for streaming video directly on the iPad allows users to bypass  [...]
Posted: Thursday, April 1st 2010

Ad Pricing Info for the iPad Emerges

With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term. For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout. "Part of being first,  [...]
Posted: Thursday, March 25th 2010

ABC Ruling Gives iPad Important Publishing Cred

Despite technical issues marketers have with the iPad - namely its lack of Flash  - the device is clearly going to be an important platform for advertisers, publishers and consumers. Its latest boost comes from the Audit Bureau of Circulations, which recently modified its definition of a digital magazine to accommodate it and similar devices,   [...]
Posted: Monday, March 22nd 2010

PointRoll Builds on Trend of Marrying Ads, Editorial

PointRoll has introduced a new banner ad unit that merges advertising with content. The new unit, called Dig@torial, allows the advertising content to live inside a banner that is next to the editorial content. The effect of that, writes ClickZ, is to bring the idea of a branded microsite directly to a publisher's homepage. "The trend in the marketplace right now is for advertisers and p  [...]
Posted: Wednesday, March 17th 2010

Industry Buzz & News: 3/11/10

Ad Technologies: YouTube pulls the trigger on mobile ads. Why ad blocking is devastating to the sites you love. Technical Innovation: Avatar director James Cameron: 3D promising, but caution   [...]
Posted: Thursday, March 11th 2010