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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 11 of 11
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Industry Buzz & Snippets 12/21/09
Email Marketing:
StrongMail acquires The Email Advisor.
e-Dialog adds campaign management, social sharing, and landing page creation to email marketing application.
Nuts and Bolts:
Four things agencies should [...]
Posted: Monday, December 21st 2009
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 11/05/09
Online Media:
Murdoch: Plan to charge for online content delayed.
News Corp reports steep drop at digital unit.
Search:
Google Analytics for mobile apps rolls out. [...]
Posted: Thursday, November 5th 2009
How-To: Managing a Blog Crisis Like a Pro
A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do?
One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c [...]
Posted: Wednesday, September 10th 2008
How-To: 15 Tips for Effective Web Design
Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too.
To this end, Host-Review compiled 15 tips to help your site stand out:
1. Use a consistent color scheme.
The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors [...]
Posted: Wednesday, August 13th 2008
How To: A Beginner's Guide to Building Web Widgets
Marketers are expected to spend about $40 million on web widgets this year. This guide will teach you how to build and embed simple web widgets at no cost (besides an investment of time).
It's free, easy and takes about five minutes to roll out your first creation.
One of the best things about widgets is that you can enable sharing. Sharing widgets means more mashing of you [...]
Posted: Wednesday, June 25th 2008
How-To: 7 Tactics for Getting Online Readers to Stick
This article was written by CEO Nate Whitehill of Unique Blog Designs. It works best for those seeking to build brands through blogging, but is also adaptable to companies wishing to maximize their online content development.
Here are seven tried and tested methods to get visitors to become regular readers, be it through RSS subscriptions or simply by reading a good [...]
Posted: Wednesday, June 11th 2008
How-To: Using Twitter to Build Brand Integrity
Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly.
Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get [...]
Posted: Wednesday, April 23rd 2008
How-To: 6 Tips on Writing an Actionable Press Release
The press release remains a trusted method for getting a product or service marketed meaningfully: as news.
Here are six tips for writing a press release that compels journalists to cover your topic.
1. Is it News?
Decide if the release is actually news. Are you debuting a new product, or did you just change the color of your website? Using PRs sparingly but effectively will make writers less likely to rule you out as a spammer.
2. Use a Vibrant and [...]
Posted: Wednesday, March 5th 2008
How-To: 10 Enterprise Blogging Trends for 2008
How-To is a new MarketingVOX feature. Most of the information in this section will be populated by industry professionals.
How-To is not composed of universal truths, so be sure to conduct follow-up research and make decisions that ultimately serve the success of your company.
Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog.
The tips follow thus:
ROI based on Search Engine Optimizati [...]
Posted: Wednesday, February 20th 2008
- Showing 1 - 11 of 11