Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » worst practices | 27 | 294 |
| » Youth | 2 | 319 |
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Link between Subject Line Length, Email Clicks Weaker than Thought
Though shorter email subject lines correlate with higher open and click rates, subject-line word order and content may be just as important to email performance, according to research by Epsilon.
[...]
Posted: Tuesday, January 13th 2009
More Specialists Handle Custom Pubs, Big Companies Pay More
Custom publications are increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, [...]
Posted: Tuesday, October 14th 2008
AdLeads Let Display Ad Marketers Charge Per Lead
Pontiflex has launched AdLeads, a cost-per-lead (CPL) ad marketplace for online marketers.
The system enables users to run direct response or display ads -- including rich media -- on a CPL pricing model. Advertisers only pay for qualified leads, "not for clicks and impressions that might never convert," beams spokesman Leo Tignini.
Marketers can also purchase bra [...]
Posted: Monday, September 15th 2008
Gmail Creates 'Never Send it to Spam' Filter
Google's Gmail, which lets users filter emails based on certain criteria (all email from a certain address, or featuring given keywords, can be automatically archived, labeled, or deleted, for example), just added a new option to its filtering system: "Never send to spam."
"Ticking this should ensure that a certain email [with defined criteria] will not be accidentally sorted into the spam folder," wrote Blogoscoped.
The "Spa [...]
Posted: Wednesday, August 6th 2008
IAB Lends Helping Hand to Small Online Publishers
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year.
Interested publishers may [...]
Posted: Wednesday, June 11th 2008
Text-Based Discounts May Spark Impulse Buys for Fashion Mag Advertisers
Hearst Magazines has added ShopText technology to a slew of its publications, including Redbook and Seventeen.
ShopText enables readers to text product keywords to a number in exchange for coupons or samples.
Hearst has been using the system in select titles since 2006. ShopText keywords were particularly powerful among CosmoGIRL readers.
The technology is a baby step closer to text-based mobile shopping.
Amazon debuted a [...]
Posted: Wednesday, April 30th 2008
Online Shoppers Expect More, Retailers Get One Chance to Impress
67 percent of consumers say their expectations about the quality of their online shopping experience increased from last year.
80 percent say they would would be less likely to return to a retailer's site after a negative online shopping experience, according to an Allurent survey, [...]
Posted: Monday, February 4th 2008
LL Bean Number One in Customer Service in 2007
Consumers say LL Bean delivered the best customer service in all retail formats in '07, according to the third annual NRF Foundation/American Express Customer Service Survey, write [...]
Posted: Friday, January 18th 2008
Travel Meta Search Poised to Take Off with Kayak, SideStep Merger
The merger of the two largest meta search engines in the travel industry, Kayak.com and SideStep.com, announced in December, will likely create critical mass for travel meta search, according to an analysis by Compete of usage levels and performance betwe [...]
Posted: Tuesday, January 8th 2008
Holiday Online Retail: Shopper Satisfaction Down in '07
Customer satisfaction with online retail over the 2007 holiday season is down slightly from last year, according to the Holiday 2007 edition of the ForeSee Results Top 40 Online Retail Satisfaction Index, writes MarketingCharts.
Aggregate satisfactio [...]
Posted: Wednesday, January 2nd 2008
Small Businesses Love Online, but Rely on Traditional Advertising
Most small businesses still see print Yellow Pages advertising as the most effective way to generate sales leads.
Nonetheless, many are also eager to integrate effective internet options into their marketing approach, according to a new survey of 1,000 small businesses, [...]
Posted: Thursday, December 20th 2007
Dec. 10 Makes Biggest Holiday Shopping Day Yet
December 10 was the biggest online holiday shopping day so far (as of Dec. 15), with 34.9 million unique visitors to the Nielsen Online Holiday eShopping Index, outpacing Cyber Monday by 7 percent, according to Nielsen Online, reports MarketingCharts.
According to Nielsen data for the week ended December 9:
Vis [...]
Posted: Wednesday, December 19th 2007
Cyber Monday Traffic Increases 26 Percent, Amazon Again Top Retail Site
Traffic to the Hitwise 100 Retail Index, composed of the top 100 retail websites, received 5.07 percent of all US visits on Nov. 26 (Cyber Monday) - an increase of 26 percent compared with last year's Cyber Monday, which received 4.02 percent of visits, Hitwise reported (via MarketingCharts).
"Traffic to the electroni [...]
Posted: Friday, November 30th 2007
Cyber Monday Online Retail Spending Hits Record High
Cyber Monday (Nov. 26) online spending totaled a record $733 million -- a 21 percent increase versus last year and an 84 percent jump from the average daily online spending totals in the preceding four weeks -- according to comScore, reports MarketingCharts.
More than $10.7 billion has been spent online duri [...]
Posted: Thursday, November 29th 2007
Online Retailers Neglecting Basics of Customer Experience
Online retailers are neglecting the customer experience, instead focusing too much on innovation as they ignore the basics -- therefore leaving money on the table -- according to Future Now's 2007 Retail Customer Experience Study, writes MarketingCharts.
[...]
Posted: Wednesday, November 28th 2007
Black Friday Traffic to Online Shopping Sites Up 10% Year over Year
At-home web traffic to more than 120 representative online retailers grew 10 percent year over year on Black Friday, garnering 21.2 million unique visitors compared with 19.2 million last year, Nielsen Online reported today (pdf), reports MarketingCharts.
[...]
Posted: Tuesday, November 27th 2007
Video Product Tours Yield 35% Increase in Online Sales Conversion
A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products, writes MarketingCharts.
The study analyzed online shopping behaviors to measure the impact SellPoint's Active Produc [...]
Posted: Monday, November 26th 2007
Black Friday Ad Site Traffic Up 52 Percent, Wal-Mart Benefiting Most
Traffic to Black Friday advertising sites is increasing earlier in '07 than in '06, with traffic up 52 percent for the week ended Nov. 10 compared with the year-earlier period, according to Hitwise, reports MarketingCharts.
Among the data released:
Searches on the term "black friday ads" are up 91 percent from last year and have increased 954 percent since 2005. In 2006, searches for the same term were up 452 percent compared wit [...]
Posted: Monday, November 19th 2007
DoubleClick Performics Issues Holiday e-Commerce Trend Data
DoubleClick Performics has released indexed data illustrating online buying patterns for the holiday season as a whole and for various days of the week, including Black Friday and the "Cyber Monday phenomenon" -- a series of them, rather than a single Cyber Monday -- [...]
Posted: Friday, November 16th 2007