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Industry Buzz & Snippets: 8/12/09

Ad Networks and Analytics: Who's No. 1 in mobile advertising? AD network halo stories. Agencies and Marketing Execs: Euro RSCG Taps Marian Salzman for PR.   [...]
Posted: Wednesday, August 12th 2009

Soapbox, Microsoft's YouTube Rival, Enters Public Beta

Soapbox - Microsoft's answer to YouTube - has gone into public beta after having been open only to select beta testers since September. Soapbox is Microsoft's latest attempt to compete with similar web-based offerings from Google and Yahoo. As with YouTube, Soapbox allows users to upload videos to the site in most digital video formats,   [...]
Posted: Friday, February 16th 2007

Tacoda: Users Engage More with Behaviorally Targeted Ads

Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s  [...]
Posted: Wednesday, January 18th 2006

Literary Magazine 'Wholphin' Launched via DVD

A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the   [...]
Posted: Wednesday, January 18th 2006

Million Dollar Homepage Being Blackmailed

The Million Dollar Homepage is being hammered by extortionists who want money in return for halting the distributed denial of service (DDoS) attack that knocked down the site last week and has since made it nearly impossible to access, reports The Register (U.K.). The site's ow  [...]
Posted: Wednesday, January 18th 2006

4Q Online Advertising Beats Media Execs' Expectations

Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were   [...]
Posted: Tuesday, January 17th 2006

Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)

Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No  [...]
Posted: Tuesday, January 17th 2006

Consortium Makes Bid for VNU

Netherlands-based VNU, which owns Nielsen Media Research, ACNielsen and Adweek (among others) on Monday said it was in talks to be acquired by a group of private equity firms that have offered to buy it for as much as 7.3 billion euros (approximately $8.8 billion), or 28.00-28.50 euros per share, reports Reuters. The buyout firms are t  [...]
Posted: Tuesday, January 17th 2006

Media Matchmaker Hooks up Buyers, Potential Partners

In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa  [...]
Posted: Tuesday, January 17th 2006

Tremor to Launch Online Video Network

Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s  [...]
Posted: Monday, January 16th 2006

Gather.com Gets Funding, Writers Get Ad Revs

Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers - with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The m  [...]
Posted: Monday, January 16th 2006

MLK Site Gives Taste of Discrimination

Click to enlarge DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of   [...]
Posted: Monday, January 16th 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

Murdoch: MySpace Can Beat Theirs (Yahoo's, MSN's)

News Corp. Chairman Rupert Murdoch finally revealed, at least in part, his plans for the social-networking website MySpace.com, announcing that the recently acquired site would challenge portals such as Yahoo and MSN, writes iMedia, citing a Wall Street Journal report. Murdoch said MySpace would offer free video downloads,   [...]
Posted: Thursday, January 12th 2006

TV Stations' Website Revs Doubled in 2005

Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s  [...]
Posted: Thursday, January 12th 2006

Online Customer Service Deteriorated in 4Q05

A study of 100 online retailers found a decline in customer service in 4Q05 compared with 4Q04, reports InternetRetailer, citing E-Tailing Group's 8th "Annual Mystery Shopping Study." The number/percentage of sites offering a toll-free customer service telephone number - the most important service feature, according to E-Tailing Group - fell from 93 to 95. "Overall...more drill-down was required to find answers to questions on   [...]
Posted: Wednesday, January 11th 2006

CNN, Time Merge Biz Sites, Rely on Online Advertising

Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning  [...]
Posted: Tuesday, January 10th 2006

Circ Auditor Gives Nod to Standalone Digital Pubs

Media circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to digital versions of print publications, writes DM News. The amendments revise BPA's definition of digital  [...]
Posted: Tuesday, January 10th 2006

Clear Channel VODs to Offer 15-Second Ads

A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's Online Music & Radio websites from stations in New York, Los Angeles, Boston, Washington, D.C., and St. Louis, the company announced Monday,   [...]
Posted: Tuesday, January 10th 2006

Google Video Store to Launch

Google on Friday afternoon announced its much-anticipated video service - Google Video Store - which will soon begin to offer, for rent or purchase, downloadable videos online,   [...]
Posted: Monday, January 9th 2006