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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]
Posted: Wednesday, May 23rd 2012

Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

Top News: Hulu hopes to add more commercials | A Facebook desktop app? | Overlooked email design best practices | Executive reshuffling at RIM

Online Ad Market: Hulu hopes to add more commercials. Social Media: Facebook creating design team for desktop Facebook app? Mobile Computing: Asus   [...]
Posted: Monday, May 30th 2011

Top News: Project Phoenix | Selling cars on Twitter | Yahoo original content | iPhone ads in Europe

Email Platforms: Project Phoenix: AOL tries to raise its email from the ashes. Campaigns & Creatives: Tweeting to sell cars. Mobile Marketing: iPhone ads are   [...]
Posted: Monday, November 15th 2010

Video Ads are Print Magazines' Latest Foray Into Outlier Marketing

Print magazine are never going to be able to adopt the full-range of outlier technology that is available for online marketers. That doesn't mean they cannot come close in some instances. The most recent example is Successful Farming magazine, which ran a video ad from advertiser Bayer CropScience in its August print edition. The ad, for a pesticide called Votivo, includes a two-inch by two-inch video screen on page 20 of the magazine. When the magazine is opened to that page, an opening mess  [...]
Posted: Friday, August 27th 2010

Top Industry News for 7-29-10: Apple extends mobile ad platform to developers

Mobile Marketing: Apple extends mobile ad platform to developers. Google rolls location-based mobile display ads. Publishing: Mixed ad   [...]
Posted: Thursday, July 29th 2010

Allure Uses Microsoft Tag in $725,000 Product Giveaway

Allure Magazine has partnered with Microsoft Tag - the company's proprietary mobile barcode system - to give away more than $725,000 worth of free beauty and fashion products to readers. It is largest deployment of Microsoft Tag since it left its beta earlier t  [...]
Posted: Thursday, July 22nd 2010

48 Hours in the Headlines and Marketers Already Wonder if Social Magazines are Here to Stay

Flipboard, an iPad app that turns Twitter and Facebook feeds into magazine-like displays on their devices - as well as provides additional elements to create their own magazines - has been overwhelmed in the last 48 hours by people seeking to download the much-hyped app.  However there are reasons to believe that Flipboard is on its way to becoming a s  [...]
Posted: Thursday, July 22nd 2010

Old Copy Sees New Life on Mobile Devices

Forbes is repackaging some of its investment news and advice articles into a fully-sponsored iPad app called Forbes Investment Guide Plus. The app includes recent articles and videos on investment planning, mutual funds, real estate, charitable giving, retirement, stocks and bonds and even financial scams. Besides the repackaged material, the app also includes a section   [...]
Posted: Friday, July 2nd 2010

Junk E-mail Gets A Second Life

A new campaign by the restaurant chain Chipotle is using a common scourge - junk email - to make a point about its own fare and do some social good as well. The program is called "No Junk" and it is calling on people to forward their junk email to nojunk@chipotlejunk.com. For every 100,000 messages received, Chipotle   [...]
Posted: Monday, June 28th 2010

Industry Buzz & News: 5/27/10

Mobile Computing: Microsoft CEO says launch of new phone software will be by the end of the year. The magic behind rating apps. Lead designer of WebOS   [...]
Posted: Thursday, May 27th 2010

Zinio Magazine Reader No. 1 Free News App Downloaded to iPad

Since the iPad went on sale a month ago, Apple has sold 1 million units, and users have downloaded an average of 12 apps per device, choosing from 5,000 available apps. Apple did not sell 1 million iPods until a year-and-a-half after its release, and it took two-and-a-half months to sell a million iPhone units. Happy News for Magazines The numbers may portend good things for the magazine publishing industry. Zinio, a company that offers digital versions of print magazin  [...]
Posted: Friday, May 7th 2010

Publications Rethink Anonymous Comments. Should Your Site?

The Washington Post, New York Times and several other papers are rethinking policies that allow online commenters to remain anonymous, according to a report in the New York Times. The Washington Post, for example, is considering giving greater weight to comments that are signed. The Huffington Post is another example; that site is expected to announce changes that rank commenters based on how well other r  [...]
Posted: Monday, April 12th 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

Ad Pricing Info for the iPad Emerges

With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term. For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout. "Part of being first,  [...]
Posted: Thursday, March 25th 2010

Citing Advertising, Hearst says Seattle P-I Website Nearing Profitability

The Seattle Post-Intelligencer went online-only a year ago, and the online venture is not yet profitable, according to Hearst Seattle Media general manager Pat Balles. Balles says the site is on-track to soon turn a profit, but would not say when - and at least the site is not losing the $1 million a month the paper lost when it was a print operation, writes Poynter Online. (  [...]
Posted: Friday, March 19th 2010