Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 23 | 16 |
| » ad pricing | 2 | 37 |
| » ad selling | 18 | 21 |
| » ad targeting | 12 | 27 |
| » ad technologies & vendors | 14 | 25 |
| » agencies & ad departments | 2 | 37 |
| » alternative marketing | 8 | 31 |
| » Asia/Pacific | 2 | 37 |
| » b2b | 1 | 38 |
| » best practices | 4 | 35 |
| » biz buzz | 20 | 19 |
| » branding | 1 | 38 |
| » broadband | 3 | 36 |
| » co-op marketing & partnerships | 2 | 37 |
| » computers & tech | 2 | 37 |
| » consumer packaged goods | 2 | 37 |
| » cross media | 1 | 38 |
| » direct marketing | 8 | 31 |
| » domain names | 2 | 37 |
| » don't believe the hype | 1 | 38 |
| » e-commerce | 17 | 22 |
| » email marketing | 6 | 33 |
| » entertainment | 2 | 37 |
| » Europe | 3 | 36 |
| » healthcare | 1 | 38 |
| » I-PR & business communications | 1 | 38 |
| » legal, government & regulation | 6 | 33 |
| » loyalty & retention | 1 | 38 |
| » major account moves | 1 | 38 |
| » major brands | 6 | 33 |
| » major players news | 24 | 15 |
| » measurement & analytics | 1 | 38 |
| » media convergence | 5 | 34 |
| » mobile marketing | 1 | 38 |
| » multi-channel marketing | 3 | 36 |
| » new and improved | 4 | 35 |
| » online ad market | 8 | 31 |
| » pearls of wisdom | 1 | 38 |
| » people | 1 | 38 |
| » personalization | 2 | 37 |
| » political parties & organizations | 1 | 38 |
| » privacy | 2 | 37 |
| » promotions | 2 | 37 |
| » research & stats | 2 | 37 |
| » rich media | 1 | 38 |
| » search engine marketing | 12 | 27 |
| » Segmentation & Markets | 1 | 38 |
| » signs of recovery | 1 | 38 |
| » signs of what's to come | 12 | 27 |
| » spam & anti-spam | 4 | 35 |
| » syndication & RSS | 2 | 37 |
| » technical innovation | 3 | 36 |
| » telecom | 1 | 38 |
| » text ads | 7 | 32 |
| » tools & software | 7 | 32 |
| » top stories | 13 | 26 |
| » user experience | 4 | 35 |
| » viral marketing & social media | 1 | 38 |
| » weblog marketing | 8 | 31 |
| » worst practices | 4 | 35 |
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market
AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner.
BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf [...]
Posted: Wednesday, September 24th 2008
Amazon Snaps Up Book-Lover SocNet Shelfari
Amazon.com has acquired social library network Shelfari for an undisclosed amount.
Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites.
In addition to all that, Shelfari users now have the option of purchasing books they l [...]
Posted: Wednesday, August 27th 2008
IAB Lends Helping Hand to Small Online Publishers
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year.
Interested publishers may [...]
Posted: Wednesday, June 11th 2008
Yahoo to AMP Up Online Publisher Opportunities
Yahoo has revealed news of a new online ad system intended to improve affiliate sales for graphical and other forms of premium advertising.
The system, dubbed AMP (formerly Apex), enables marketers to put ads on their sites, Yahoo sites, and sites participating in Yahoo's publisher network. Ads may target audiences by demographic profile, geography or online behavior, [...]
Posted: Monday, April 7th 2008
KickApps Opens Back-End, Adopts OpenSocial and Facebook
KickApps, a provider of social tools for websites, is opening its back-end to developers and adopting Facebook and OpenSocial standards.
In effect, any app that works on Facebook or on Google's OpenSocial platform will also work on a KickApps-enabled website, and vice-versa.
The news followed the release of the KickApps API Developer Kit, which allows customers to build their own apps, necessitating collaboration with the Kic [...]
Posted: Friday, January 18th 2008
Elsevier Prescribes Ads to Salve Medical Content Costs
OncologySTAT.com, a medical resource that launched last weekend, provides doctors with access to over 400 medical and scientific journals, including its own content, in hopes of footing the bill with ad revenue.
In exchange for registering one's personal information with the site, users receive access to journals that include The Lancet and Surgical Oncology. Pricing for access to these journals can hit hundre [...]
Posted: Tuesday, September 11th 2007
Internet Book for Cause Marketers Liberates Contents Online
The Internet Advocacy Book, a tool written by Michael Organ for cause marketers and non-profits, has just been published in full at www.issuemarketing.com.
The book is written in a "how better to" format rather than as a "how to," covering topics like keyword research, online copywriting, SEO, press releases, advocacy blogging and affiliate programs, among others.
Existing internet cause marketers are also included in the publication, including PETA and the March of Dimes.
[...]
Posted: Tuesday, August 7th 2007
Blog Widgets Bring Dollars to Bloggers
With a new service from Mpire, bloggers can choose from widgets that point shoppers to Amazon and eBay, reports The Seattle Post-Intelligencer.
Widgets are snippets of code that users place on a website. A small icon can bring clickers to Amazon or eBay. The widgets are free and those using them may keep 100 percent of the revenue from subsequent sales.
The co [...]
Posted: Friday, May 11th 2007
YouTube Dollars Not a Priority for Producers
While they welcome the revenue sharing plan put in place by YouTube, some content creators still see the site as a primarily promotional outlet, reports BusinessWeek.
YouTube remains a means to an end for creators of shows like HappySlip. That end is building up their o [...]
Posted: Thursday, May 10th 2007
Shop.org Launches Cyber-Monday Deals Site
Shop.org, which invented the term "Cyber Monday," has now launched a site that features the best deals online on the Monday after Thanksgiving.
The site, www.cybermonday.com, will feature holiday deals and promotions from nearly 400 retailers for Monday, Nov. 27, and throughout the holiday season, DMNews reports. Some of the major retailers featured are Nordstrom, Barnes & N [...]
Posted: Tuesday, November 21st 2006
Brightcove Takes on YouTube; Bows Ad, Syndication Networks
Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace.
The Brightcove consumer site offers many clips by content providers that offer their content online with Brightcove's help; it also offers video web searc [...]
Posted: Monday, October 30th 2006
BT Connects with TradeDoubler for Affiliate Marketing
Leading European online marketing and sales solutions provider TradeDouble has re-signed BT (as in British Telecom).
The renewed relationship will extend TradeDoubler's role, running five affiliate programs for BT, which will use TradeDoubler's affiliate marketing product, promoting BT Shop, BT Fusion, BT Broadband, BT Vision and wholly owned subsidiary Dabs.com (an online electronics retailer).
BT is also r [...]
Posted: Tuesday, September 12th 2006
BlogKits, Bought by Forge, Bows Performance Marketing Network
Global performance marketing firm Forge Corporation Ltd. has acquired the BlogKits blogging network and is launching the first performance-marketing network built for bloggers, the company announced. BlogKits, intended to help match bloggers with advertisers, was acquired from Jim Kukral - recently appointed to Forge as the VP of branding and marketing. He will be respons [...]
Posted: Friday, July 14th 2006
eStara Powers Click-to-Call Advertising for AzoogleAds
Click-to-call, chat and call-tracking solutions provider eStara today announced an agreement with performance-based advertising network AzoogleAds to power its new click-to-call service. eStara's technology will provide AzoogleAds advertisers with the opportunity to bid on live-call transfers that match specific customer criteria.
Azoogl [...]
Posted: Tuesday, June 27th 2006
Google Testing Cost-per-Action Ads
Google is testing cost-per-action ads according to an email that Google sent out yesterday (Wednesday) to some AdSense publishers, reports Bloomberg News, citing an initial report in the SeekingAlpha blog by David Jackson. "You get paid whenever a site visitor clicks on the ad on your [...]
Posted: Thursday, June 22nd 2006
eBay Launching Contextual Ad Program
As anticipated, eBay will be introducing an online contextual advertising system for eBay sellers to promote auctions, reports Reuters from the eBay Developers' Conference in Las Vegas. Contextual ads will be placed on other websites in exchange for a share of the resulting eBay sales. [...]
Posted: Monday, June 12th 2006
Commission Junction Reins in Affiliates, Appeases Advertisers
Affiliate network Commission Junction (a division of ValueClick) today announced its decision to change its fundamental link structure - the means through which affiliates send traffic to advertisers - from HTML to Java script, writes Jeff Molander on Thoug [...]
Posted: Thursday, May 25th 2006
Think Buys IceRocket to Reach Blogosphere
Think Partnership plans to acquire blog search engine IceRocket from Mark Cuban, its sole investor, reports Red Herring. Though terms have not been disclosed, Think probably has some $20 million available for the IceRocket deal. Think Partnership "has a lot of revenue [...]
Posted: Friday, April 14th 2006