Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 272 | 412 |
| » ad pricing | 22 | 662 |
| » ad selling | 169 | 515 |
| » ad targeting | 150 | 534 |
| » ad technologies & vendors | 108 | 576 |
| » advertainment | 72 | 612 |
| » affiliate marketing | 4 | 680 |
| » agencies & ad departments | 52 | 632 |
| » alternative marketing | 161 | 523 |
| » Asia/Pacific | 8 | 676 |
| » automotive | 21 | 663 |
| » b2b | 15 | 669 |
| » best practices | 122 | 562 |
| » Beyond Marketing | 1 | 683 |
| » biz buzz | 159 | 525 |
| » branding | 138 | 546 |
| » broadband | 123 | 561 |
| » campaigns & creatives of note | 82 | 602 |
| » case studies | 10 | 674 |
| » co-op marketing & partnerships | 50 | 634 |
| » computers & tech | 58 | 626 |
| » consumer packaged goods | 12 | 672 |
| » CRM | 4 | 680 |
| » cross media | 73 | 611 |
| » deep coverage | 1 | 683 |
| » demographics | 122 | 562 |
| » direct marketing | 71 | 613 |
| » domain names | 43 | 641 |
| » don't believe the hype | 10 | 674 |
| » e-commerce | 134 | 550 |
| » email marketing | 22 | 662 |
| » entertainment | 195 | 489 |
| » Europe | 32 | 652 |
| » events | 6 | 678 |
| » finance | 16 | 668 |
| » global | 7 | 677 |
| » healthcare | 16 | 668 |
| » How-to | 3 | 681 |
| » I-PR & business communications | 7 | 677 |
| » instant messaging marketing | 11 | 673 |
| » interviews | 1 | 683 |
| » intrusive formats | 25 | 659 |
| » legal, government & regulation | 69 | 615 |
| » loyalty & retention | 69 | 615 |
| » major account moves | 9 | 675 |
| » major brands | 140 | 544 |
| » major players news | 309 | 375 |
| » measurement & analytics | 61 | 623 |
| » media convergence | 121 | 563 |
| » minorities | 3 | 681 |
| » mobile marketing | 42 | 642 |
| » multi-channel marketing | 24 | 660 |
| » new and improved | 126 | 558 |
| » nonsense & parodies | 5 | 679 |
| » online ad market | 156 | 528 |
| » pearls of wisdom | 32 | 652 |
| » people | 48 | 636 |
| » personalization | 82 | 602 |
| » political parties & organizations | 22 | 662 |
| » privacy | 43 | 641 |
| » promotions | 19 | 665 |
| » real estate | 4 | 680 |
| » research & stats | 168 | 516 |
| » rich media | 90 | 594 |
| » search engine marketing | 88 | 596 |
| » seniors | 2 | 682 |
| » sex sells | 3 | 681 |
| » signs of doom | 32 | 652 |
| » signs of recovery | 9 | 675 |
| » signs of what's to come | 236 | 448 |
| » small business | 10 | 674 |
| » spam & anti-spam | 12 | 672 |
| » Spanish-speaking | 3 | 681 |
| » syndication & RSS | 40 | 644 |
| » technical innovation | 42 | 642 |
| » telecom | 5 | 679 |
| » text ads | 48 | 636 |
| » tools & software | 184 | 500 |
| » top stories | 75 | 609 |
| » travel | 15 | 669 |
| » viral marketing & social media | 71 | 613 |
| » weblog marketing | 52 | 632 |
| » women | 32 | 652 |
| » worst practices | 64 | 620 |
| » Youth | 44 | 640 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top Industry News for 8-18-10: Apple receiving 55% of mobile ad hits
Mobile Marketing:
Apple still gets 55% of mobile ad hits.
Hulu serving three times as many video ads as YouTube.
Report says Apple to launch 7-inch iPad by Christmas.
Social Media: [...]
Posted: Wednesday, August 18th 2010
So You Can Manipulate Digg After All
Reports are circulating that a group of politically conservative members have banded together on Digg to bury stories deemed to be too liberal to their liking and get the posters banned.
The online magazine AlternNet first reported the existence of the 100-member group, which call themselves Digg Patriots, and claims they have censored thousands of stories posted [...]
Posted: Friday, August 6th 2010
48 Hours in the Headlines and Marketers Already Wonder if Social Magazines are Here to Stay
Flipboard, an iPad app that turns Twitter and Facebook feeds into magazine-like displays on their devices - as well as provides additional elements to create their own magazines - has been overwhelmed in the last 48 hours by people seeking to download the much-hyped app. However there are reasons to believe that Flipboard is on its way to becoming a s [...]
Posted: Thursday, July 22nd 2010
Buffalo News, Sun Chronicle Ban Anonymous Comments
The Buffalo News is about to implement a policy in which it will no longer allow comments to remain anonymous on both its online and print site. Instead, people will have to provide their real names and hometowns. That policy will go into affect Aug. 2, following in the footsteps of the Sun Chronicle newspaper in Attleboro, Mass., which launched a similar system on July 7.
Not only does the Sun Chronicle re [...]
Posted: Monday, July 19th 2010
Yahoo's Upshot: Another Opportunity for Targeted Ads?
Yahoo has introduced a news initiative dubbed The Upshot that will use popular search queries to guide reporting. While Yahoo has not discussed ad opportunities around Upshot, marketers are intrigued by the possibilities.
More Focused Articles
The news staff of two editors and six bloggers will use search data to create articles that are more focused or that look at a certain [...]
Posted: Tuesday, July 6th 2010
Digg to Users: Don't Leave, v4 is Here
Much fuss was made over Digg's declining numbers earlier this year, with some commentators proclaiming Digg all but dead. But the site's next - and long awaited - iteration is almost ready, which, it is hoped, will stave off further drops. The changes, designed to help users connect and make deeper inroads in social networks with its new features, delivers an additional plus - it finally takes the reigns out of the hands of the power users, [...]
Posted: Wednesday, June 30th 2010
Junk E-mail Gets A Second Life
A new campaign by the restaurant chain Chipotle is using a common scourge - junk email - to make a point about its own fare and do some social good as well. The program is called "No Junk" and it is calling on people to forward their junk email to nojunk@chipotlejunk.com.
For every 100,000 messages received, Chipotle [...]
Posted: Monday, June 28th 2010
Brands Beware: Twitter Can Take You Down Even Faster Than It Can Pull You Up
While companies are still having difficulty connecting a tangible ROI to social media campaigns - except for such notable exceptions as Dell - yet another object lesson has been learned in how rapidly these channels can bring down a reputation.
Exhibit A is Gen. Stanley A. McChrystal, who has been relieved of his post as commander of U.S. and NATO Coalition Forces in Afghanistan thanks to his own poor judgment - but also with a slight nudge from Twitter. That is the [...]
Posted: Thursday, June 24th 2010
Industry Buzz & News: 6/22/10
Demographics:
What do women want in online ads.
Social Media:
Twitter outages leave most marketers unfazed.
Fans flock to entertainment brands in Facebook's new 'like' era.
Mint [...]
Posted: Tuesday, June 22nd 2010
2 in 10 Adults Digitally Track Local Issues
Roughly 2 in 10 US adults uses digital tools to stay informed about local issues, according to data from the Pew Internet & American Life Project.
In December 2009, 22% of all adults (28% of internet users) said they had signed up to receive alerts about local issues (such as traffic, school events, weather warnings or crime alerts) via email or text messaging. Ano [...]
Posted: Wednesday, June 16th 2010
Industry Buzz & News: 5/28/10
Ad Technologies:
YouTube launches audience interaction tool.
Campaigns & Creatives:
Macy's Memorial Day ads leverage customer data for custom effect.
Haier, Weather Channel in cr [...]
Posted: Friday, May 28th 2010
Press, Social Media Used for Different Topics
The American public uses the traditional press and different social media platforms to obtain information about different topics, according to the Pew Research Center’s Project for Excellence in Journalism.
Twitter Leads in Tech
Pew tracked usage of the YouTube social media platform, blogs, and the traditional press from January 19, 2009 – January 15, 2010. Twitter usage [...]
Posted: Monday, May 24th 2010
How Vanity Fair Structured Its iPad App, Including Advertising
Vanity Fair has just unveiled its iPad app with the June issue; now in iTunes, the app offers readers two ways to view it:Â In vertical mode - that is, by holding the iPad vertically - the magazine is shown with a split screen, with images at the top and text at the bottom. When readers hold the magazine horizontally, the print edition of the magazine is recreated in its entirety.
This is the 'digital interpretation' of the print issue, [...]
Posted: Thursday, May 13th 2010
Consumers Want Cheaper Digital Magazines, Newspapers
Consumers are willing to pay for books, magazines and newspapers on tablets and e-readers, but only if the price is right - and the price currently being charged by some publishers is too high, consumers said in a survey conducted by the Boston Consulting Group.
Consumers say they would pay between $2 and $4 for a magazine - many magazine publishers are currently charging $4.99 per issue - and between $5 and $10 for a monthly newspaper subscription. While the price consumers are willing to pa [...]
Posted: Wednesday, May 12th 2010
Zinio Magazine Reader No. 1 Free News App Downloaded to iPad
Since the iPad went on sale a month ago, Apple has sold 1 million units, and users have downloaded an average of 12 apps per device, choosing from 5,000 available apps.
Apple did not sell 1 million iPods until a year-and-a-half after its release, and it took two-and-a-half months to sell a million iPhone units.
Happy News for Magazines
The numbers may portend good things for the magazine publishing industry. Zinio, a company that offers digital versions of print magazin [...]
Posted: Friday, May 7th 2010
Industry Buzz & News: 5/06/10
Legal/Regulatory:
New U.S. push to regulate internet access.
Campaigns & Creative:
Yahoo's new ad isn't bad but it's still a waste of $80 million.
Staples keeps customer [...]
Posted: Thursday, May 6th 2010
3D's everwhere: in a newspaper, games, on the desktop
3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show.
One is by the London newspaper The Sun, which is planning to publish a 3D edition with 3D-color ads and editorial a week before the start of the World's Cup. It is the first national newspaper to run ads and editorials in 3D, according to [...]
Posted: Monday, May 3rd 2010
Industry Buzz & News: 4/13/10
Ad Technologies & Vendors:
Some early iPad apps deliver better ad experience than others.
Online Ad Market:
1-800 Flowers attracts 78% of new customers through online channels.
Google's Ari Paparo [...]
Posted: Tuesday, April 13th 2010