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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1046 | 1859 |
| » ad pricing | 53 | 2852 |
| » ad selling | 433 | 2472 |
| » ad targeting | 877 | 2028 |
| » ad technologies & vendors | 655 | 2250 |
| » advertainment | 353 | 2552 |
| » Advertising | 3 | 2902 |
| » affiliate marketing | 16 | 2889 |
| » agencies & ad departments | 166 | 2739 |
| » alternative marketing | 628 | 2277 |
| » Asia/Pacific | 75 | 2830 |
| » automotive | 72 | 2833 |
| » b2b | 51 | 2854 |
| » best practices | 441 | 2464 |
| » Beyond Marketing | 5 | 2900 |
| » Big Picture | 3 | 2902 |
| » biz buzz | 647 | 2258 |
| » branding | 515 | 2390 |
| » broadband | 437 | 2468 |
| » campaigns & creatives of note | 410 | 2495 |
| » case studies | 54 | 2851 |
| » co-op marketing & partnerships | 241 | 2664 |
| » computers & tech | 356 | 2549 |
| » consumer packaged goods | 100 | 2805 |
| » CRM | 27 | 2878 |
| » deep coverage | 2 | 2903 |
| » demographics | 435 | 2470 |
| » direct marketing | 226 | 2679 |
| » domain names | 234 | 2671 |
| » don't believe the hype | 79 | 2826 |
| » e-commerce | 565 | 2340 |
| » email marketing | 127 | 2778 |
| » entertainment | 849 | 2056 |
| » Europe | 142 | 2763 |
| » events | 34 | 2871 |
| » finance | 63 | 2842 |
| » floater | 1 | 2904 |
| » global | 44 | 2861 |
| » healthcare | 42 | 2863 |
| » How-to | 16 | 2889 |
| » I-PR & business communications | 37 | 2868 |
| » instant messaging marketing | 56 | 2849 |
| » interviews | 11 | 2894 |
| » intrusive formats | 139 | 2766 |
| » Latin America | 9 | 2896 |
| » legal, government & regulation | 287 | 2618 |
| » loyalty & retention | 275 | 2630 |
| » major account moves | 29 | 2876 |
| » major brands | 711 | 2194 |
| » major players news | 991 | 1914 |
| » Marketing | 1 | 2904 |
| » measurement & analytics | 196 | 2709 |
| » media convergence | 359 | 2546 |
| » minorities | 29 | 2876 |
| » mobile marketing | 348 | 2557 |
| » multi-channel marketing | 105 | 2800 |
| » new and improved | 486 | 2419 |
| » nonsense & parodies | 22 | 2883 |
| » online ad market | 761 | 2144 |
| » pearls of wisdom | 166 | 2739 |
| » people | 193 | 2712 |
| » personalization | 264 | 2641 |
| » political parties & organizations | 74 | 2831 |
| » privacy | 206 | 2699 |
| » promotions | 96 | 2809 |
| » publishing | 685 | 2220 |
| » real estate | 13 | 2892 |
| » research & stats | 819 | 2086 |
| » rich media | 313 | 2592 |
| » Sales | 2 | 2903 |
| » search engine marketing | 354 | 2551 |
| » seniors | 27 | 2878 |
| » sex sells | 12 | 2893 |
| » signs of doom | 135 | 2770 |
| » signs of recovery | 29 | 2876 |
| » signs of what's to come | 1030 | 1875 |
| » small business | 47 | 2858 |
| » spam & anti-spam | 60 | 2845 |
| » Spanish-speaking | 23 | 2882 |
| » subscribe to marketingwonk daily | 1 | 2904 |
| » syndication & RSS | 109 | 2796 |
| » technical innovation | 370 | 2535 |
| » telecom | 86 | 2819 |
| » text ads | 163 | 2742 |
| » tools & software | 924 | 1981 |
| » top stories | 205 | 2700 |
| » travel | 50 | 2855 |
| » Verticals & Sector | 3 | 2902 |
| » viral marketing & social media | 379 | 2526 |
| » weblog marketing | 125 | 2780 |
| » women | 103 | 2802 |
| » worst practices | 228 | 2677 |
| » Youth | 265 | 2640 |
Yahoo Rushes To Market With Axis
Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience. [...]
Posted: Friday, May 25th 2012
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to [...]
Posted: Wednesday, May 16th 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps
AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.Â
AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio [...]
Posted: Wednesday, April 25th 2012