Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1046 | 1352 |
| » ad pricing | 53 | 2345 |
| » ad selling | 433 | 1965 |
| » ad targeting | 877 | 1521 |
| » ad technologies & vendors | 655 | 1743 |
| » advertainment | 353 | 2045 |
| » Advertising | 3 | 2395 |
| » affiliate marketing | 16 | 2382 |
| » agencies & ad departments | 166 | 2232 |
| » alternative marketing | 628 | 1770 |
| » Asia/Pacific | 75 | 2323 |
| » automotive | 72 | 2326 |
| » b2b | 51 | 2347 |
| » best practices | 441 | 1957 |
| » Beyond Marketing | 5 | 2393 |
| » Big Picture | 3 | 2395 |
| » biz buzz | 647 | 1751 |
| » branding | 515 | 1883 |
| » broadband | 437 | 1961 |
| » campaigns & creatives of note | 410 | 1988 |
| » case studies | 54 | 2344 |
| » co-op marketing & partnerships | 241 | 2157 |
| » computers & tech | 356 | 2042 |
| » consumer packaged goods | 100 | 2298 |
| » CRM | 27 | 2371 |
| » cross media | 254 | 2144 |
| » deep coverage | 2 | 2396 |
| » demographics | 435 | 1963 |
| » direct marketing | 226 | 2172 |
| » domain names | 234 | 2164 |
| » don't believe the hype | 79 | 2319 |
| » e-commerce | 565 | 1833 |
| » email marketing | 127 | 2271 |
| » entertainment | 849 | 1549 |
| » Europe | 142 | 2256 |
| » events | 34 | 2364 |
| » finance | 63 | 2335 |
| » floater | 1 | 2397 |
| » global | 44 | 2354 |
| » healthcare | 42 | 2356 |
| » How-to | 16 | 2382 |
| » I-PR & business communications | 37 | 2361 |
| » instant messaging marketing | 56 | 2342 |
| » interviews | 11 | 2387 |
| » intrusive formats | 139 | 2259 |
| » Latin America | 9 | 2389 |
| » legal, government & regulation | 287 | 2111 |
| » loyalty & retention | 275 | 2123 |
| » major account moves | 29 | 2369 |
| » major brands | 711 | 1687 |
| » major players news | 991 | 1407 |
| » Marketing | 1 | 2397 |
| » measurement & analytics | 196 | 2202 |
| » media convergence | 359 | 2039 |
| » minorities | 29 | 2369 |
| » mobile marketing | 348 | 2050 |
| » multi-channel marketing | 105 | 2293 |
| » new and improved | 486 | 1912 |
| » nonsense & parodies | 22 | 2376 |
| » pearls of wisdom | 166 | 2232 |
| » people | 193 | 2205 |
| » personalization | 264 | 2134 |
| » political parties & organizations | 74 | 2324 |
| » privacy | 206 | 2192 |
| » promotions | 96 | 2302 |
| » publishing | 685 | 1713 |
| » real estate | 13 | 2385 |
| » research & stats | 819 | 1579 |
| » rich media | 313 | 2085 |
| » Sales | 2 | 2396 |
| » search engine marketing | 354 | 2044 |
| » seniors | 27 | 2371 |
| » sex sells | 12 | 2386 |
| » signs of doom | 135 | 2263 |
| » signs of recovery | 29 | 2369 |
| » signs of what's to come | 1030 | 1368 |
| » small business | 47 | 2351 |
| » spam & anti-spam | 60 | 2338 |
| » Spanish-speaking | 23 | 2375 |
| » subscribe to marketingwonk daily | 1 | 2397 |
| » syndication & RSS | 109 | 2289 |
| » technical innovation | 370 | 2028 |
| » telecom | 86 | 2312 |
| » text ads | 163 | 2235 |
| » tools & software | 924 | 1474 |
| » top stories | 205 | 2193 |
| » travel | 50 | 2348 |
| » Verticals & Sector | 3 | 2395 |
| » viral marketing & social media | 379 | 2019 |
| » weblog marketing | 125 | 2273 |
| » women | 103 | 2295 |
| » worst practices | 228 | 2170 |
| » Youth | 265 | 2133 |
Yahoo Rushes To Market With Axis
Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience. [...]
Posted: Friday, May 25th 2012
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Spammers Offshore CAPTCHA Solving. Time To Consider Something New
Here is another reason why brands should jettison their increasingly-complex and frustrating CAPTCHA security measures: hackers are breaking them in larger numbers and faster than ever. So says Microsoft MVP Troy Hunt at his personal blog. He points to an article by security researcher Brian Krebs, who talks abou [...]
Posted: Monday, January 23rd 2012
The Fastest Browser/Website of Them All
Not all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this:
Page speed is, without a doubt, an [...]
Posted: Tuesday, August 9th 2011
Bing Maps for Malls Debuts in Growing Space
Bing just added mall maps and map search to Bing for Mobile Browse. While Bing already offered the functionality for the desktop, the best use for such maps is on the mobile device.
Shoppers use these mobile maps not only to find a local shopping center but also to navigate their way while inside. Among other features, Bing's mall maps [...]
Posted: Thursday, August 4th 2011
The Art and Science of the Online Apology
Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology.
An Email Unsubscribe Mishap Leads to Multiple Calls Backs [...]
Posted: Wednesday, July 27th 2011
New Developments May Give Online Advertising for the Disabled a Boost
Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing.
Some Background
The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si [...]
Posted: Wednesday, July 13th 2011