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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]
Posted: Friday, May 25th 2012

Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?

Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats. That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues   [...]
Posted: Thursday, May 17th 2012

Freemium Creates "Happy To Pay" Customers for Video, Radio, Services

Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is "freemium," aimed at tempting paid subscribers with free content, and it works. A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to  [...]
Posted: Wednesday, May 16th 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

Facebook App Center: 900 Million Potential Critics

More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.” While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard.  [...]
Posted: Thursday, May 10th 2012

The New Yellow Pages: "Local is Where We Play/Shop/Live"

The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YP”) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus  [...]
Posted: Thursday, May 10th 2012

More Marketers, Advertisers Trust And Conduct Media Audits

At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure  [...]
Posted: Wednesday, May 9th 2012

Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Demographics: Wealthier Men Outpace Women In Online Shopping

Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref  [...]
Posted: Monday, May 7th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance

Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs. Improved Custom Targeting Input: Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users  [...]
Posted: Friday, May 4th 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Email Marketing: Mobile Will Overtake Web-Based Email This Summer

It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.   [...]
Posted: Wednesday, May 2nd 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

Newspaper Website Traffic Up, But Subscribers Elusive

Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin  [...]
Posted: Thursday, April 26th 2012

AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps

AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.  AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio  [...]
Posted: Wednesday, April 25th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012