Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1046 | 1296 |
| » ad pricing | 53 | 2289 |
| » ad selling | 433 | 1909 |
| » ad targeting | 877 | 1465 |
| » ad technologies & vendors | 655 | 1687 |
| » advertainment | 353 | 1989 |
| » Advertising | 3 | 2339 |
| » affiliate marketing | 16 | 2326 |
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| » Asia/Pacific | 75 | 2267 |
| » automotive | 72 | 2270 |
| » b2b | 51 | 2291 |
| » best practices | 441 | 1901 |
| » Beyond Marketing | 5 | 2337 |
| » Big Picture | 3 | 2339 |
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| » branding | 515 | 1827 |
| » broadband | 437 | 1905 |
| » campaigns & creatives of note | 410 | 1932 |
| » case studies | 54 | 2288 |
| » co-op marketing & partnerships | 241 | 2101 |
| » computers & tech | 356 | 1986 |
| » consumer packaged goods | 100 | 2242 |
| » CRM | 27 | 2315 |
| » cross media | 254 | 2088 |
| » deep coverage | 2 | 2340 |
| » demographics | 435 | 1907 |
| » direct marketing | 226 | 2116 |
| » domain names | 234 | 2108 |
| » don't believe the hype | 79 | 2263 |
| » e-commerce | 565 | 1777 |
| » email marketing | 127 | 2215 |
| » entertainment | 849 | 1493 |
| » Europe | 142 | 2200 |
| » events | 34 | 2308 |
| » finance | 63 | 2279 |
| » floater | 1 | 2341 |
| » global | 44 | 2298 |
| » healthcare | 42 | 2300 |
| » How-to | 16 | 2326 |
| » I-PR & business communications | 37 | 2305 |
| » instant messaging marketing | 56 | 2286 |
| » interviews | 11 | 2331 |
| » intrusive formats | 139 | 2203 |
| » Latin America | 9 | 2333 |
| » legal, government & regulation | 287 | 2055 |
| » loyalty & retention | 275 | 2067 |
| » major account moves | 29 | 2313 |
| » major brands | 711 | 1631 |
| » major players news | 991 | 1351 |
| » Marketing | 1 | 2341 |
| » measurement & analytics | 196 | 2146 |
| » media convergence | 359 | 1983 |
| » minorities | 29 | 2313 |
| » mobile marketing | 348 | 1994 |
| » multi-channel marketing | 105 | 2237 |
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| » online ad market | 761 | 1581 |
| » pearls of wisdom | 166 | 2176 |
| » people | 193 | 2149 |
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| » privacy | 206 | 2136 |
| » promotions | 96 | 2246 |
| » publishing | 685 | 1657 |
| » real estate | 13 | 2329 |
| » rich media | 313 | 2029 |
| » Sales | 2 | 2340 |
| » search engine marketing | 354 | 1988 |
| » seniors | 27 | 2315 |
| » sex sells | 12 | 2330 |
| » signs of doom | 135 | 2207 |
| » signs of recovery | 29 | 2313 |
| » signs of what's to come | 1030 | 1312 |
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| » subscribe to marketingwonk daily | 1 | 2341 |
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| » technical innovation | 370 | 1972 |
| » telecom | 86 | 2256 |
| » text ads | 163 | 2179 |
| » tools & software | 924 | 1418 |
| » top stories | 205 | 2137 |
| » travel | 50 | 2292 |
| » Verticals & Sector | 3 | 2339 |
| » viral marketing & social media | 379 | 1963 |
| » weblog marketing | 125 | 2217 |
| » women | 103 | 2239 |
| » worst practices | 228 | 2114 |
| » Youth | 265 | 2077 |
Yahoo Rushes To Market With Axis
Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience. [...]
Posted: Friday, May 25th 2012
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps
AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.Â
AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio [...]
Posted: Wednesday, April 25th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012