DM News: Survey: More Catalog Shoppers Use Online Features

According to a new study by the DMA, catalog shoppers are increasingly using catalog web sites over printed catalogs to place and check status of orders.

The study, entitled The Customer Audit of Catalog Performance Survey, showed a Holiday period increase from 14% in 2001 to 20% in 2002. That shift has also caused the number of oders made over the telephone to drop. The article contains additional interesting facts on the changing habits of online shoppers.