Internet Retailer: The Internet is creating greater profits at Sportsman’s Guide

The small outdoor catalog Sportsman's Guide shows an example of a trend in the direct and catalog industries. The publicly traded catalog seller shows through its filings that the Internet is playing a major role in its recent growth and profit success. While adding sales from its e-commerce site, the increased proportion of Internet sales allows it to reduce operating expenditures. It's increased net profits have come from a combination of slowly growing sales in an absolute sense and rapidly diminishing expenses due to the cheaper sales process involved with its website.