Nickelodeon's MTVN Kids and Family Group have announced the completion of a number of deals to sponsor and share revenue upon their respective Shockwave.com and AddictingGame sites, reports BusinessWeek.

Shockwave.com enables game creators to upload their work to the site for everyone to play. They can then seek third-party sponsorship for their games, provided the sponsors have registered with the website. Such sponsors include HP and Nissan, which also sponsor other content on the site, such as photo sharing.

AddictingGames.com brands games uploaded by their creators, giving them access to a wider distribution channel. This also generates more traffic for the site.