Cartier poses loaded question

Luxury jewelry retailer Cartier is using MySpace to showcase its latest collection, "Love by Cartier."

The site features love-centric, exclusive music from artists like Lou Reed and Marion Cotillard, as well as interviews of them answering the question, "How far would you go for love?"

Songs can be downloaded from the Cartier Love website. The site includes 12 video shorts by director Olivier Dahan and information on Cartier Love products.

"Blogs, group or individual websites are no longer the signs of a new era, but are an established reality for a whole new generation," said Director of Communication Corinne Delattre of Cartier International.

"As a large brand we must be able to communicate to this new generation of adepts of the digital world. The MySpace community makes that possible."

By September, Cartier's MySpace site will be available to users in the US, UK, France, Hong Kong, Japan, Italy, Switzerland, Spain, and China.

MySpace is currently in the process of a full site redesign. Its priorities included improving the user experience, and making the space more amenable to advertisers.