Eclipse advergame
boosts traffic

June saw an 8.2 percent increase in traffic over May for the top 10 sites in comScore's Automotive Manufacturer category, thanks in part to GM's employee-discount-for-all promotion and similar promotions from other carmakers (via MediaBuyerPlanner). The category pulled 32.73 million visitors in June, with year-to-date traffic to the top 10 sites up 40.5 percent compared with the same period in 2004, Media Life reports. GM was the top site with 8.51 million visits, followed by Ford with 6.62 million - a 25.9 percent increase from June 2004 - followed by Daimler Chrysler with 5.25 million visits, up 18 percent from June of last year.

The biggest growth in the automotive manufacturer category, however, was MitsubishiCars.com, with a boost in June traffic of 259.1 percent, to about 1.17 million visitors. That lift can be credited to an interactive advergame for the Eclipse model.