Nothing says 'soap'
like a beauty queen

Caress beauty products has produced, and will be the first sponsor of, a new online telenovela from Univision, reports Variety.

"Me Adorada Malena," which translates to "My Beloved Malena," will feature a main character that happens to be a Caress spokesmodel. The character is played by former Miss Universe Cynthia Olavarria. The series will run in a condensed form on Univision's TV stations, but in full on Univision.com.

Unilever, which produces the Caress brand, will cross-promote the series across various media.