Carat, one of the world's largest media buying concerns, upped its estimates for 2004 and 2005 worldwide adspend. The shop increased its predictions for U.S. market growth about half a percentage point to 5.8 percent growth in 2004 and up a full percentage point to 4.8 percent for 2005. Globally, the shop expects similar growth rates, although this constitutes less of a change over previous estimates.
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