IAR: Driving Car Purchases Online

Parker chose the

Ford Focus wagon

Pamela Parker is buying a car, and the process of researching and choosing a model and dealer showed her some things about car marketing and lead generation. One lesson learned: most online dealership contact opportunities lead to the same cheesy salesmen the bricks and mortar dealership experiences do. CarsDirect was the only service to locate a car with her choices of options and actually give her a real price.