Hachette Filipacchi Media's Car and Driver is working with Revenue Science to deliver behavioral targeting services for advertisers.

Beginning Aug. 7, Revenue Science will help enable www.CarandDriver.com to extend its in-market inventory, increasing the volume of high-value impressions available to advertisers who want to reach the company's audience anywhere on the site, the companies announced (via MediaBuyerPlanner).

The relationship with Revenue Science "will enable www.CarandDriver.com to not only expand our online inventory but to more importantly give advertisers multiple ways to reach consumers whom we know have interest in specific products," said Hachette's VP of interactive sales Jim Keplesky.

"We will have the ability to segment audiences not just by vehicle make and model, but now by specific visitor behavior. For example, we will be able to target consumers who have read two or more articles about a particular type of vehicle."