Ad Age: Automakers to Pull More Ad Spending from Networks

Again this year, major brands are making great noise about spending less on network television upfront buying, in the face of obnoxious price raises at a time of diminishing audience and effectiveness. This is the same line in the sand drawn last year, and the year before - the line with all the footprints of automakers and other brands rushing across in order to empty their wallets for the networks. Print, online and cable sellers aren't holding their breaths for a sudden influx of refugee budgets.