In terms of video quality, the car industry is leading the charge in online video advertising, reports NewTeeVee.

DriverTV buyers can test drive a wide range of automobiles from 30 car manufacturers thanks to high-definition videos and 360-degree virtual tours. Already, Time.com named DriverTV one of the 50 best websites of 2007.

In 2005, launched a video-on-demand cable network and now airs in 23 million households with digital cable and 500,000 hotel rooms.

DaimlerChrysler AG followed suit by launching Mercedes-Benz TV earlier this week. The online network features high-definition video featuring topics such as safety, engines, history and lifestyle on its five channels.