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Can-Spam Targets Marketers Too

Internet Retailer: CAN-Spam designed to catch marketers, not just spam services, experts warn

Legal experts warn that the recently passed Can-Spam Act targets marketers as much as spammers, recognizing that catching the emailers is much harder than punishing the source of their revenues - typically marketers who turn a blind eye to the tactics used by affiliates and other third party marketing helpers.

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