Last week's big winners at the 53rd International Advertising Festival in Cannes were an indication that the Lions still has one foot firmly planted in past glory even as it tries to stand in a present full of the "challenging realities of the new, broader media world," opines AdWeek. The Film Grand Prix was won by Abbott Mead Vickers BBDO, London, for "noitulovE," an effects-heavy spot zipping through human evolution in reverse, showing Guinness as the apex of human development, with the tagline, "Good things come to those who wait."

Tokyo-based agency Design Barcode won the "Big Idea" Titanium Grand Prix for customizing barcodes to fit clients: For example, for a surfboard company a surfer rides the black bars like a wave, and for an eraser manufacturer a white stripe wipes through a barcode. Notably, Design Barcode has trademarked its idea and licenses its work to clients rather than selling it away in the form of billed hours.

In the Cyber category, viral video was king - and Crispin Porter + Bogusky was king of kings; CP+B won the top honors for interactive campaign for its Volkswagen GTI work that featured viral videos and a website. It also won the Promo Grand Prix and took three gold Lions for its Volkswagen and Burger King work.