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Premiere Radio Networks and City of Hope, a cancer research, treatment and education center, have launched The Pink Channel, the first radio channel supporting the fight against cancers, particularly those that affect women, reports MediaBuyerPlanner.

City of Hope gets a portion of advertising and online retail sales revenue, as well as 100 percent of listener donations collected through the channel's website, PinkChannelRadio.com.

Airing 24/7 on XM Satellite Radio channel 24, The Pink Channel features pop hits from the 70s, 80s and 90s as well as segments on health and wellness, personal development and trend reports. A weekly celebrity host will report on City of Hope's latest cancer research and treatment programs, and will share personal stories and read listener dedications.

American Idol's Jordin Sparks, Grammy-winner Olivia Newton-John, actress Andrea Evans of One Life to Live, The Biggest Loser's Jillian Michaels and others will serve as upcoming weekly hosts.