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Canada: Google at Fault on Privacy | Google: Blame Advertisers | Advertisers: Blame Canada

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  • Google's retargeting ad system - in the hands or ROI-maximizing advertisers - apparently has the power to violate Canadian privacy laws. As Canada took Google to task, the search engine firm blamed advertisers for applying its technology inappropriately in the case of ads targeted to people who have variously indicated certain health conditions. Changes are slated to be made to prevent this over the next two quarters.

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