CampusAdTrader - the online marketplace that uses web-based auction technology for buying and selling print, online and classified advertising in U.S. college newspapers - announced yesterday the launch of new features to make it easier for member media buyers and college newspapers to navigate the site, MediaBuyerPlanner reports.

The new features include standardized listing headlines to help compatible member schools and interested buyers find each other; improved "HotLeads" functionality; rate card values to help buyers compare published ad prices and auction prices; and the addition of circulation and geographic data to the registration and item-listing pages.

"These new features are the direct result of an ongoing dialogue between CampusAdTrader and its users," said Lisa Bannerot, Director of Media Services for Collegiate Presswire, CampusAdTrader's corporate parent.