Cadillac will sponsor a daily show on CBS Sportsline in the days leading up to the Super Bowl.

CBS SportsLine plans to produce and stream an original daily half-hour show, Cadillac Countdown to Super Bowl, starting Jan. 31 and running each day through Feb. 3; the show will feature reporters, analysts and various NFL greats, reports MediaWeek (via MediaBuyerPlanner).

CBS says that all interviews will be recorded each afternoon between 1 and 3 p.m., and the show will be posted online by 6 p.m.