Joan's Teaser
Cadillac wants you to meet Fat Joe and Joan Jett. The carmaker's new online brand promo shows a wide range of hip owners, stressing the the varied group's common denominator: they're all Cadillac owners.
Titled "My Cadillac Story," the promo shows the celebrities talking candidly about themselves while driving their Cadillac, according to Auto Beat. The promo also features punk rocker Travis Barker, former running back Tiki Barber and skateboarder Justin Eldridge.
In addition to a TV media buy, the spots are housed at a dedicated website, MyCadillacStory.com, and also on YouTube - undersociring the idea that Cadillac has something for everybody.
